A few of my favourite things
Published in Mar-Apr 2012
McDonald’s Specialty Coffee
![](http://i.dawn.com/primary/2017/02/58a26797b5b74.jpg)
Category: Print
The coffee, the fonts, the copy, the colours… the ad in totality… I’m lovin’ it!
Agency: Manhattan Leo Burnett, Pakistan
Cadbury
![](http://i.dawn.com/primary/2017/02/58a26797c558f.jpg)
Category: Outdoor
Simply brilliant and simply irresistible! A food product couldn’t have a more tempting execution than this. All the chocoholics out there must have had a tough time not to be tempted to take a bite directly out of the execution.
Agency: Ogilvy & Mather, Pakistan
Heinz Ketchup
![](http://i.dawn.com/primary/2017/02/58a26797599c1.jpg)
Category: Print
Amazing concept, amazing execution; goes to prove ‘not to use the same background colour as the product’, absolutely wrong.
Agency: McCann Erickson, London
Mobilink
![](http://i.dawn.com/primary/2017/02/58a26797c0779.jpg)
Category: Outdoor
Simple is what advertising in Pakistan is moving to! A neat, clean and self-explanatory visual paving a new way for others.
Agency: IAL Saatchi & Saatchi, Pakistan
Nido Fortified
![](http://i.dawn.com/primary/2017/02/58a26797cc08d.jpg)
Category: Outdoor
Makes all the mothers wish their children were like the Nido Fortified Kid. The message is communicated excellently via the copy and the visual.
Agency: Ogilvy & Mather, Pakistan
Nescafé
![](http://i.dawn.com/primary/2017/02/58a2679770a95.jpg)
Category: Print
A creative wake up call is what it is.
Agency: McCann Erickson, Chile
IlmPossible
![](http://i.dawn.com/primary/2017/02/58a26798dc386.jpg)
Category: Online
Brilliant initiatives backed by a cause that can alter our future. Loved the logo and the way the power of social media has been harnessed.
I definitely stand for education!
Agency: Adcom, Pakistan
Volkswagen
![](http://i.dawn.com/primary/2017/02/58a26798f33f6.jpg)
Category: TV
One of the most popular TV commercials to air during the Super Bowl and the most talked about TVC, it completely stole my heart, leaving a smile on my face every time I watched it.
Agency: Deutsch Inc., USA
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