Aurora Magazine

Promoting excellence in advertising

A few of my favourite things

Published in Mar-Apr 2012

The Creative Director, Manhattan Leo Burnett, picks seven best advertising campaigns.

McDonald’s Specialty Coffee

Category: Print

The coffee, the fonts, the copy, the colours… the ad in totality… I’m lovin’ it!

Agency: Manhattan Leo Burnett, Pakistan


Category: Outdoor

Simply brilliant and simply irresistible! A food product couldn’t have a more tempting execution than this. All the chocoholics out there must have had a tough time not to be tempted to take a bite directly out of the execution.

Agency: Ogilvy & Mather, Pakistan

Heinz Ketchup

Category: Print

Amazing concept, amazing execution; goes to prove ‘not to use the same background colour as the product’, absolutely wrong.

Agency: McCann Erickson, London


Category: Outdoor

Simple is what advertising in Pakistan is moving to! A neat, clean and self-explanatory visual paving a new way for others.

Agency: IAL Saatchi & Saatchi, Pakistan

Nido Fortified

Category: Outdoor

Makes all the mothers wish their children were like the Nido Fortified Kid. The message is communicated excellently via the copy and the visual.

Agency: Ogilvy & Mather, Pakistan


Category: Print

A creative wake up call is what it is.

Agency: McCann Erickson, Chile


Category: Online

Brilliant initiatives backed by a cause that can alter our future. Loved the logo and the way the power of social media has been harnessed.

I definitely stand for education!

Agency: Adcom, Pakistan


Category: TV

One of the most popular TV commercials to air during the Super Bowl and the most talked about TVC, it completely stole my heart, leaving a smile on my face every time I watched it.

Agency: Deutsch Inc., USA