Aurora Magazine

Promoting excellence in advertising

Sumaira Mirza

The Curse of the Skip the Ad Arrow

The Curse of the Skip the Ad Arrow

Digital audiences can now not just ignore your ad, they can potentially opt out of engaging with your brand ever again. Published 02 Nov, 2021 11:16am
A Drive Off the Beaten Track

A Drive Off the Beaten Track

Pakistani automobile advertising needs to move away from the monotony of sameness and adopt more distinctive approaches. Published 11 Mar, 2021 03:41pm
A  few of my favourite things

A few of my favourite things

The Creative Director, Manhattan Leo Burnett, picks seven best advertising campaigns. Published 28 Aug, 2018 02:57pm