The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Sumaira Mirza
Living, Not Just Loving the Brand
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
AI For Advertising
Sumaira Mirza showcases the transformative power of AI on creativity.
Spread the Meme
What makes memes so irresistible?
A Few of My Favourite Things
Sumaira Mirza on a few of her favourite recent ad campaigns.
What Women Want
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Hits and Misses 2021
Which campaigns worked in 2021? And which ones didn't?
The Curse of the Skip the Ad Arrow
Digital audiences can now not just ignore your ad, they can potentially opt out of engaging with your brand ever again.
A Drive Off the Beaten Track
Pakistani automobile advertising needs to move away from the monotony of sameness and adopt more distinctive approaches.
A Long Road to a Faster Lane?
Can Pakistan’s automotive industry take the plunge into the 21st century?
Hits and Misses in the Year of Covid-19
Here's the report card.
Is This What We Truly Desire?
Is femvertising working? Sumaira Mirza ponders the question.
What is your ‘why’?
On finding the purpose behind your brand.
Living in a world that has ceased to exist
Young creatives are being stifled by antiquated processes and a fear of the unknown.
How food, travel and tech sites are encashing big sporting events
How international sports events have a knock-on effect on a number of different categories.
A few of my favourite things
The Creative Director, Manhattan Leo Burnett, picks seven best advertising campaigns.
A few of my favourite things
Creative Director, Spectrum Y&R Pakistan, picks her eight favourite ads.