Aurora Magazine

Promoting excellence in advertising

Sumaira Mirza

What Women Want

What Women Want

You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza. Published 10 Mar, 2022 10:14am
Hits and Misses 2021

Hits and Misses 2021

Which campaigns worked in 2021? And which ones didn't? Updated 28 Feb, 2022 03:49pm
The Curse of the Skip the Ad Arrow

The Curse of the Skip the Ad Arrow

Digital audiences can now not just ignore your ad, they can potentially opt out of engaging with your brand ever again. Published 02 Nov, 2021 11:16am
A Drive Off the Beaten Track

A Drive Off the Beaten Track

Pakistani automobile advertising needs to move away from the monotony of sameness and adopt more distinctive approaches. Published 11 Mar, 2021 03:41pm
A  few of my favourite things

A few of my favourite things

The Creative Director, Manhattan Leo Burnett, picks seven best advertising campaigns. Published 28 Aug, 2018 02:57pm