Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Sumaira Mirza showcases the transformative power of AI on creativity.
What makes memes so irresistible?
Sumaira Mirza on a few of her favourite recent ad campaigns.
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Which campaigns worked in 2021? And which ones didn't?
Digital audiences can now not just ignore your ad, they can potentially opt out of engaging with your brand ever again.
Pakistani automobile advertising needs to move away from the monotony of sameness and adopt more distinctive approaches.
Can Pakistan’s automotive industry take the plunge into the 21st century?
Is femvertising working? Sumaira Mirza ponders the question.
On finding the purpose behind your brand.
Young creatives are being stifled by antiquated processes and a fear of the unknown.
How international sports events have a knock-on effect on a number of different categories.
The Creative Director, Manhattan Leo Burnett, picks seven best advertising campaigns.
Creative Director, Spectrum Y&R Pakistan, picks her eight favourite ads.