Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Published 19 Jan, 2024 02:10pm
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Published 01 Sep, 2023 04:24pm
Sumaira Mirza showcases the transformative power of AI on creativity.
Updated 17 Jul, 2023 08:18pm
What makes memes so irresistible?
Updated 22 Sep, 2022 11:18am
Sumaira Mirza on a few of her favourite recent ad campaigns.
Updated 01 Jun, 2022 10:41am
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Published 10 Mar, 2022 10:14am
Which campaigns worked in 2021? And which ones didn't?
Updated 28 Feb, 2022 03:49pm
Digital audiences can now not just ignore your ad, they can potentially opt out of engaging with your brand ever again.
Published 02 Nov, 2021 11:16am
Pakistani automobile advertising needs to move away from the monotony of sameness and adopt more distinctive approaches.
Published 11 Mar, 2021 03:41pm
Can Pakistan’s automotive industry take the plunge into the 21st century?
Updated 02 Mar, 2021 03:40pm
Here's the report card.
Updated 28 Jan, 2021 04:15pm
Is femvertising working? Sumaira Mirza ponders the question.
Published 16 Nov, 2020 12:58pm
On finding the purpose behind your brand.
Published 25 Jul, 2019 12:21pm
Young creatives are being stifled by antiquated processes and a fear of the unknown.
Published 14 Mar, 2019 11:47am
How international sports events have a knock-on effect on a number of different categories.
Updated 08 Sep, 2018 02:03pm
The Creative Director, Manhattan Leo Burnett, picks seven best advertising campaigns.
Published 28 Aug, 2018 02:57pm
Creative Director, Spectrum Y&R Pakistan, picks her eight favourite ads.
Published 19 May, 2018 09:41am
