The Strategist looks at Dentsu’s 2024 Creative Trends Report and extrapolates how Pakistani brands can leverage these trends when speaking to their audiences.
Despite agriculture remaining crucial to Pakistan’s economic progress, governments are still not giving the sector the attention it deserves, argues S.H. Irtiza Kazmi.
If Pakistan is to ever open up the economic potential of its agricultural sector, it will have to substitute outdated and ineffective financing methods in favour of ‘an enabling capitalist model’, argues Aijaz A. Nizamani.
Unless something is done now, climate change will exacerbate Pakistan’s lethargic agricultural growth and lead to further food insecurity, warns Aisha Khan.
Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.
Sakib Eltaff, CEO, Al-Ghazi Tractors, speaks to Uzma Khateeb-Nawaz about his organisation’s evolution over the years and the potential for growth in the agricultural equipment sector.
