Aurora Magazine

Promoting excellence in advertising

Mar - Apr 2024

Campaign Watch
Campaign Watch

Campaign Watch

Mehreen Arjumand Almas, Director Strategic Planning, Golden Circle, picks her favourite and not-so-favourite recent ad campaigns.
My Favourite Things Published in Mar-Apr 2024
Gen Z Ka Falooda

Gen Z Ka Falooda

In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude.
The Kachelo Mission

The Kachelo Mission

Sadia Kamran reports on the efforts made by Kachelo Fruit Farms to bring A-grade quality produce to Pakistan’s domestic market.
Biting the Growth Bullet

Biting the Growth Bullet

Despite agriculture remaining crucial to Pakistan’s economic progress, governments are still not giving the sector the attention it deserves, argues S.H. Irtiza Kazmi.
Disrupting Agriculture’s Fiscal Model

Disrupting Agriculture’s Fiscal Model

If Pakistan is to ever open up the economic potential of its agricultural sector, it will have to substitute outdated and ineffective financing methods in favour of ‘an enabling capitalist model’, argues Aijaz A. Nizamani.
Trends
Branding in a Time of Boycotts

Branding in a Time of Boycotts

Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.
Profile People