Published in Sep-Oct 2021
The wisdom of Henry Ford.
Khurram Mahboob reviews UAE Business Essentials: Practical Legal Protections for Individuals, Entrepreneurs and SMEs
Despite the apparent revenue potential, Pakistan is holding back on launching its own streaming services.
Aurora's campaign register for July-August 2021.
Imran Ahmed, CEO, Pace Media, in profile.
Digital audiences can now not just ignore your ad, they can potentially opt out of engaging with your brand ever again.
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
Sami Qahar addresses the ad agency versus production house conflict.
General Manager, Airlift, talks about the company's successful pivot from a ride-sharing app to a grocery delivery service.
Digital literacy means understanding how the online world works; not just knowing
how to access it.
The good and the bad [commercials] from this past year, according to Hamna Farrukh, copywriter, Ishtehari.
Are companies expecting too much from their employees and not enough from themselves? Tyrone Tellis poses the question.
The alignment of digital literacy with creative literacy could unlock the doors to untold new opportunities for young people.
Why digital is now a language.
KhairKhwah's thought-provoking campaign.
Will the launch of NayaPay solve Pakistan’s online payment problems?
The Kamyab Jawan National Youth Development Programme is slowly taking off, but will it deliver on its expectations?
A fictitious account of how to bridge the gap between the advertising industry and academia.
For the government’s Digital Pakistan vision to be realised, academia and industry
need to adopt a more collaborative approach.
Interview with Dr S. Akbar Zaidi, Executive Director, IBA.
Zeenat Chaudhary examines what companies must address
to develop a future-ready workforce
Aurora's ed on Pakistan’s education systems.
"It is almost impossible to walk past the Pavilion without pausing for a moment and taking it in..."
How Dr Essa Laboratory and Diagnostic Centre has expanded and continues to tackle Covid-19 and empower people.
Interview with Muhammad Bilal Lakhani, Communications Director, P&G USA.
S. Javed Hassan, Chairman, NAVTTC on upgrading the delivery of vocational training in Pakistan.
In conversation with Shafqat Mahmood, Federal Minister for Education and Professional Training
My Favourite Things
Areeb Shah, Creative Executive, Firebolt63, on his recent favourite ads.
A day in the life of Dr Wasim Qazi, Vice-Chancellor, Iqra University.
Ismail Khan remembers Rahimullah Yusufzai.