Even as economies reopen, consumers are likely to remain wary of straying too far from home.
Sep - Oct 2020
Published in Sep-Oct 2020
The pandemic has brought home the vital importance of being digitally enabled, writes Muhammad Ali Khan.
Successful brands don’t do functional or emotional; they do iconic, writes Khalid Naseem.
Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure.
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
The impact of spaces on creativity.
Taimur Tajik moves from the agency to the client side.
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
Advertising is passing through a generational makeover, but is the industry ready to pass the baton?
Is femvertising working? Sumaira Mirza ponders the question.
S. Hyder on why shooting a commercial will really never be the same.
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Aurora examines the potential impact of the recently announced construction package on the economy.
Sana Hafeez on the future of architecture.
A legacy brand bounces back.
Jawahira Javed picks her favourite and not-so-favourite ads.
Delite’s product line is promoted via their ‘Khayal Rakhain’ campaign.
Unilever launches Cleanipedia in the fight against Covid-19.
Farah Rizwan on new and emerging architectural and design trends.
Campaigns for May-August
"Making an investment in housing plays a measureable role in how governments can measure the total output of their economy"
Interwood launches multiple campaigns during Covid-19.
In conversation with Hadi Akberali, COO Strategy, Amreli Steels
Will the Naya Pakistan Housing Program deliver on its promise?
The stakeholders give their view.
To achieve its housing ambitions, the government will need to inject more substance into its vision.
A day in the life of Marvi Mazhar, Founder and Principal Architect, Marvi Mazhar & Associates.
Asim Abbasi in profile.