Preparing for the Homebody Economy
Even as economies reopen, consumers are likely to remain wary of straying too far from home.
Sep - Oct 2020
Published in Sep-Oct 2020
Campaign Register
Most Read
Branded Bubbles
Profile
Living The Digital-First Lifestyle
The pandemic has brought home the vital importance of being digitally enabled, writes Muhammad Ali Khan.
Making the Shift to Iconic Branding
Successful brands don’t do functional or emotional; they do iconic, writes Khalid Naseem.
Why Are We Failing Our Brands?
Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure.
The Dangers Of Programmatic (And Ignorance)
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
Form to Function
The impact of spaces on creativity.
From Dark To Light?
Taimur Tajik moves from the agency to the client side.
Happy As A Crazy Cow
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
The Voices Are Younger − But Are We Listening?
Advertising is passing through a generational makeover, but is the industry ready to pass the baton?
Is This What We Truly Desire?
Is femvertising working? Sumaira Mirza ponders the question.
Shooting In The New Normal
S. Hyder on why shooting a commercial will really never be the same.
Get A Grip
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Designing a Post-Pandemic Built Environment
Sana Hafeez on the future of architecture.
Swiss Miss Has A Makeover
A legacy brand bounces back.
Campaign Watch: Sept-Oct 2020
Jawahira Javed picks her favourite and not-so-favourite ads.
Caring the Delite Way
Delite’s product line is promoted via their ‘Khayal Rakhain’ campaign.
Cleaning Homes the Unilever Way
Unilever launches Cleanipedia in the fight against Covid-19.
Green by Design
Farah Rizwan on new and emerging architectural and design trends.
Campaigns for May-August 2020
Campaigns for May-August
“Bed, Bath & Office – Please”
"Making an investment in housing plays a measureable role in how governments can measure the total output of their economy"
Redesigning Lifestyles
Interwood launches multiple campaigns during Covid-19.
The State of Steel
In conversation with Hadi Akberali, COO Strategy, Amreli Steels
A Question of Affordability
Will the Naya Pakistan Housing Program deliver on its promise?
Will The Construction Industry Revive Pakistan's Economy?
The stakeholders give their view.
Building Dreams on Solid Foundations
To achieve its housing ambitions, the government will need to inject more substance into its vision.
Reimagining Karachi Day by Day
A day in the life of Marvi Mazhar, Founder and Principal Architect, Marvi Mazhar & Associates.
Zooming in on Rage
Asim Abbasi in profile.