Aurora Magazine

Promoting excellence in advertising

Jan - Feb 2019



What happens when you don't have a strategy for your content, Demonstrates Ali A. Rizvi.

Chasing cars

The Automotive Industry Development Policy has set the scene for an exciting 2019 for car buyers.
Published in Jan-Feb 2019

Musings over horrid coffee

Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers.

Beauty and Ethics

Interview with Emmanuel Lulin, Senior VP & Worldwide Chief Ethics Officer, L'Oreal
Opinion Campaign Register Trends Campaigns

RB dares

Reckitt Benckiser deploys men to empower women.

Oil first, then shampoo

Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.