Aurora Magazine

Promoting excellence in advertising

Jan - Feb 2019

Recent
RULING THE AUDIENCES

RULING THE AUDIENCES

What happens when you don't have a strategy for your content, Demonstrates Ali A. Rizvi.
Chasing cars

Chasing cars

The Automotive Industry Development Policy has set the scene for an exciting 2019 for car buyers.
Published in Jan-Feb 2019
Musings over horrid coffee

Musings over horrid coffee

Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers.
Beauty and Ethics

Beauty and Ethics

Interview with Emmanuel Lulin, Senior VP & Worldwide Chief Ethics Officer, L'Oreal
Opinion Campaign Register Trends Campaigns
RB dares

RB dares

Reckitt Benckiser deploys men to empower women.
Oil first, then shampoo

Oil first, then shampoo

Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Launches