Plunge, pivot and strike
Demonstrating why and how entrepreneurship can indeed be taught.
Jan - Feb 2019
Recent
Published in Jan-Feb 2019
Campaigns
Launches
Chasing cars
The Automotive Industry Development Policy has set the scene for an exciting 2019 for car buyers.
E-commerce rising but lacking direction
E-commerce players in Pakistan need to pay more attention to customers' experience and satisfaction.
From cow-to-consumer
Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak
Attracting venture financing to Pakistan
Interview with Bernhard Klemen, International Partner, Sarmayacar...
Forging ahead
Saba Khalid, Founder, Aurat Raaj, in profile.
Reassessing the entrepreneurial ecosystem from a data perspective
In conversation with Dr. Farrukh Iqbal, Executive Director, IBA
The quest for Pakistan’s first unicorn
Given the challenges to Pakistan’s entrepreneurial ecosystem, can scale and sustainability be achieved?
Campaign Watch
Some of the best recent ad campaigns.
Beauty and Ethics
Interview with Emmanuel Lulin, Senior VP & Worldwide Chief Ethics Officer, L'Oreal
RB dares
Reckitt Benckiser deploys men to empower women.
Oil first, then shampoo
Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Dayfresh moves into lactose free milk
Dairyland recently launched a new brand extension for their Dayfresh packaged milk range.