From Service Providers to Purveyors of Products
Why is it important for agencies to take themselves to market
Jan - Feb 2019
Recent
Published in Jan-Feb 2019
Opinion
Campaign Register
Trends
Campaigns
Launches
What is design anyway?
How to apply the fundamentals of design in the modern world.
The importance of being cool
Khalid Naseem, Head of Strategy, Firebolt63, on why cool brands always win.
RULING THE AUDIENCES
What happens when you don't have a strategy for your content, Demonstrates Ali A. Rizvi.
Juggling hats
A day in the life of Tayyab Tariq.
Moving into the entertainment zone
How shopping malls are attempting to re-imagine themselves from strictly retail to recreational spaces.
Give me a billboard and I will build you a shed
Haleeb Foods have taken an initiative to upcycle billboards into large sheds for dairy farmers in Jhang.
Plunge, pivot and strike
Demonstrating why and how entrepreneurship can indeed be taught.
Chasing cars
The Automotive Industry Development Policy has set the scene for an exciting 2019 for car buyers.
E-commerce rising but lacking direction
E-commerce players in Pakistan need to pay more attention to customers' experience and satisfaction.
From cow-to-consumer
Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak
Attracting venture financing to Pakistan
Interview with Bernhard Klemen, International Partner, Sarmayacar...
Forging ahead
Saba Khalid, Founder, Aurat Raaj, in profile.
Reassessing the entrepreneurial ecosystem from a data perspective
In conversation with Dr. Farrukh Iqbal, Executive Director, IBA
The quest for Pakistan’s first unicorn
Given the challenges to Pakistan’s entrepreneurial ecosystem, can scale and sustainability be achieved?
Campaign Watch
Some of the best recent ad campaigns.
Musings over horrid coffee
Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers.
Beauty and Ethics
Interview with Emmanuel Lulin, Senior VP & Worldwide Chief Ethics Officer, L'Oreal
A Few of my Favourite Things
Some of best recent ad campaigns.
Campaigns for November-December
Client Bank Alfalah
Changing lifestyles and a quest for convenience
Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report.
RB dares
Reckitt Benckiser deploys men to empower women.
Oil first, then shampoo
Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Dayfresh moves into lactose free milk
Dairyland recently launched a new brand extension for their Dayfresh packaged milk range.