Published in Nov-Dec 2015
Jahanzaib Haque’s
Celebs who broke the internet
1 . Junaid Jamshed: When he decided it would...
Technology is now affecting ordinary people, giving them a chance to test their entrepreneurial skills.
In conversation with CFO, VP Finance and Head of Media at Unilever Pakistan and Unilever Pakistan Foods.
Looks back at the year’s new product launches.
The creative consultant picks five best ads.
PakWheels released a 360-degree campaign to officially launch PakWheels as an auto vertical classified.
Dalda Foods launches Dalda CupShup.
Your target audience is hanging out on Instagram, but is your brand there?
Why people need more than a business school degree to succeed.
Brands, and banks in particular need to engage their customers with meaningful conversations, writes Zareen Rathor
Recent
Qudsia Kadri – a journalist, editor-in-chief, and media regulator – in profile.
Local filmmakers have changed the face of Pakistani cinema in 2015 but more is needed to make the revival sustainable.
Transitions
A tribute to Mujeebur Rehman.
Paying tribute to Ziauddin T. Kisat [1923 – 2015].
Feature
The big digital trends of 2015, and what 2016 holds for digital marketing.
Novelty and engagement are what is required,
How the overkill in film product placement may end up killing the medium as well.
Why clients who reject work are in fact the best a true creative could hope for.
Award winning Creative Director on how to avoid the shackles of mediocre advertising.
Brands need to stop obsessing over control if they want their sponsored content to work online.
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
The highs and lows of being a voiceover artist.
How smell, sound and touch influence consumer spending.
Digital
How apps are changing the customer’s shopping experience.
The News Editor of Dawn.com on the unique pressures digital news desks face when a story breaks.
Managing young talent and getting fairly paid for services are two major challenges digital agencies will face in 2016.
Interview
The Head of Marketing and Brand Management on his vision for HBL.
Umair Saeed, COO, Blitz Advertising on the entrenched mindsets within the advertising profession.
Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs.
A candid conversation with Yawar Iqbal on nepotism, lack of originality and how big MNCs have taken away creativity.
Making Waves
To realise its full potential branchless banking will need to step up its game.
How technology has started to disrupt Pakistan's automotive industry.
Dubai Design Week hosted pop-up bars, hipster food trucks, art exhibitions, and Dubai's home-grown farmers' market.
Trends
In profile – The HeadQuarters, DotZero, CoPakistan and Basecamp.
Will fitness bootcamps bring about a fitness revolution in Pakistan?
Opinion
[Opinion] The best and worst local ads of 2015.
There is a difference between inspiration and plagiarism, and your inner voice knows it.
From manscaping and selfie sticks to organic food fetish and crowdfunding – lifestyle trends that dominated last year.
Profile
Asma Nabeel, Head of Films at Crew Motion Pictures in profile.
In profile: Zar Aslam, Founder – Environment Protection Fund and the Pink Rickshaw Scheme.
Juan Garcia, Country Managing Director at DKT International, on the novel experience of marketing condoms in Pakistan.
Nida Haider, Head of Brand Strategy at IAL Saatchi & Saatchi, in profile.
Agencies
The CEO of Ogilvy & Mather Pakistan on what it takes to be a super leader.
Media
Will Pakistani filmmakers take up the challenge or continue to go down the well-travelled road of commercial cinema?
From Junaid Jamshed to Mawra Hocane, five celebrities who attracted loads of attention on social media this year.
Media personalities who made headlines in 2015.
Ad filmmakers Jami and Asad ul Haq on their recent ventures into films.
Creative
The innovations and opportunities brands deployed to stand out in 2015.
Brands
Why brand managers have forgotten the art of brilliance in marketing.
If brands want to continue their success with stakeholders, they need to be alert to when the peak will occur.
OOH & Activation
How the introduction of an audience measurement mechanism for OOH will provide a further boost for the medium.
Branded Bubbles
The Casting Director of 'Moor' shares her amusing and at times exasperating tales of dealing with 'aspiring' actors.
Launches
Eqan A. Khan, Business Head, Consumer Agri Business, Engro Eximp Agriproducts, on the launch of their new brand, Onaaj.
Campaigns
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.
![A dedicated professional Mujeebur Rehman [1947-2015]](https://i.dawn.com/thumbnail/2015/12/566b489691a76.jpg "A dedicated professional Mujeebur Rehman [1947-2015]")
