Aurora Magazine

Promoting excellence in advertising

Fatima S. Attarwala

The Big K

The Big K

Fatima Attarwala on the lure of all things Korean. Published 22 Jan, 2024 11:35am
Aspirations of Beauty

Aspirations of Beauty

Fatima S. Attarwala explores how Pakistani women approach their beauty. Updated 25 Oct, 2023 03:51pm
Stretching the Basket

Stretching the Basket

Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket. Updated 09 Sep, 2023 12:42pm
Making Loans Personal

Making Loans Personal

Fatima S. Attarwala explores the modalities involved in obtaining personal loans.  Updated 28 Feb, 2023 04:14pm
The Sialkot Cluster

The Sialkot Cluster

Fatima S. Attarwala examines the dynamics and challenges of two intrinsically Pakistani industries Updated 30 Dec, 2022 02:13pm
The No Brainer with Few Takers

The No Brainer with Few Takers

The obvious advantages of solar energy have yet to percolate to the government level, deplores Fatima S. Attarwala. Updated 05 Oct, 2023 04:15pm
A Day Out in Soldier Bazaar

A Day Out in Soldier Bazaar

A neighbourhood where TV is mostly background noise and word-of-mouth the advertising medium of choice. Published 18 Jan, 2022 10:25am
In-Store Diversity

In-Store Diversity

Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies. Published 25 Aug, 2021 11:55am
“Meet Me at the Petro-Mart”

“Meet Me at the Petro-Mart”

Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies. Published 25 Aug, 2021 11:55am
Living the App-Style

Living the App-Style

How apps are set to permeate every aspect of our lives. Updated 24 Jun, 2021 11:11am