The Transition Momentum
Despite structural challenges and consumer anxieties, the transition to new energy cars will be inevitable, writes Fatima S. Attarwala.
Fatima S. Attarwala
Hype, Awareness and Influencers
Fatima S. Attarwala looks at how local brands are finding a space in the wellness trend.
“Pakistan may be a developing country, but there is significant wealth within its population”
Zaeem ul Haque, Director Operations, Dewan Motors, speaks to Fatima S. Attarwala
about marketing a luxury car in times of economic uncertainty.
The Ascendancy of Corn
Fatima S. Attarwala looks at reasons why corn has become a success story.
Dipitt, Like It, Export It.
Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand.
The Big K
Fatima Attarwala on the lure of all things Korean.
Aspirations of Beauty
Fatima S. Attarwala explores how Pakistani women approach their beauty.
Stretching the Basket
Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Wanting It All in a Single Food Package
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Making Loans Personal
Fatima S. Attarwala explores the modalities involved in obtaining personal loans.
The Sialkot Cluster
Fatima S. Attarwala examines the dynamics and challenges of two intrinsically Pakistani industries
Unleashing the Impulse to Buy
Fatima S. Attarwala speaks to Yellow about the world of retail space design.
The No Brainer with Few Takers
The obvious advantages of solar energy have yet to percolate to the government level, deplores Fatima S. Attarwala.
A Day Out in Soldier Bazaar
A neighbourhood where TV is mostly background noise and word-of-mouth the advertising medium of choice.
In-Store Diversity
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
“Meet Me at the Petro-Mart”
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Living the App-Style
How apps are set to permeate every aspect of our lives.
Pakistan's Mobile App Culture
Findings of Aurora's May 2021 survey on the usage of mobile apps in Pakistan.