Aurora Magazine

Promoting excellence in advertising

Umair Kazi

Staying on Topic

Staying on Topic

Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn.

Published May 19, 2020 02:52pm
Come dine with me! (part V)

Come dine with me! (part V)

Umair Kazi invites three of the world's [secret] greatest copywriters to munch on takeout food.

Published Apr 27, 2020 01:36pm
PREPARE FOR FAILURE

PREPARE FOR FAILURE

Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production.

Updated Jun 19, 2019 11:17am
You are the hashtag

You are the hashtag

How to capitalise on the momentum of social media trends.

Published Apr 18, 2019 10:21am
The beauty proposition

The beauty proposition

Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.

Published Dec 07, 2018 10:48am
Thanda Josh!

Thanda Josh!

A review of Josh's latest campaign.

Published Aug 17, 2018 04:16pm
Lost on the activation highway

Lost on the activation highway

Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?

Published May 09, 2018 06:41pm