The pervasive perceptions of vaccine brands.
The art and science of marketing to the Healthcare Professional (HCP).
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Ten marketing/media professionals list down the top five of everything in 2020.
Umair Kazi in generous mode shares two ideas he encourages you to bring to life.
Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn.
Umair Kazi invites three of the world's [secret] greatest copywriters to munch on takeout food.
Tips on working from home while being around your spouse and kids
"Before you refresh me for the last time..."
From Aurora's 10 Pros in Top 5 Mode
Pakistan might not have to wait another 30 years to host AdAsia, writes Umair Kazi.
How to gear up when business is slow.
Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production.
How to capitalise on the momentum of social media trends.
The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
6 points to consider if you want to establish your own advertising agency.
A review of Josh's latest campaign.