Aurora Magazine

Promoting excellence in advertising

Umair Kazi

PREPARE FOR FAILURE

Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production. Updated Jun 19, 2019 11:17am

You are the hashtag

How to capitalise on the momentum of social media trends. Published Apr 18, 2019 10:21am

The beauty proposition

Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition. Published Dec 07, 2018 10:48am

Thanda Josh!

A review of Josh's latest campaign. Published Aug 17, 2018 04:16pm

Lost on the activation highway

Social media has provided activation a new lease of life. So why are activation agencies not taking advantage? Published May 09, 2018 06:41pm

Advertising Rehab

A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being. Updated Jun 01, 2017 09:33am

Eulogy for Advertising

Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'. Updated Feb 22, 2017 02:30pm

Package appeal

Why your product's packaging is as important as the product itself. Published Feb 09, 2017 03:44pm