Aurora Magazine

Promoting excellence in advertising

Umair Kazi

Finding Our Inner Karen

Finding Our Inner Karen

Karens (and Kareems) abound, even in Pakistan. Could they be the basis of the next big idea? Published 19 Jan, 2022 10:25am
Get Off My Turf!

Get Off My Turf!

Rather than looking at other ad services providers as unwelcome intruders, agencies should welcome them as worthy collaborators. Published 05 Jan, 2022 05:04pm
Apps Beyond Zoom

Apps Beyond Zoom

Now that Zoom has catapulted us into remote living, why not discover a new range of apps designed to make everything even easier? Published 28 Jun, 2021 08:18pm
The Other Viral

The Other Viral

The pervasive perceptions of vaccine brands. Published 21 Jun, 2021 06:31pm
Decoding the HCP

Decoding the HCP

The art and science of marketing to the Healthcare Professional (HCP). Published 26 Apr, 2021 01:00pm
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Covid-19 Kindness

Covid-19 Kindness

Umair Kazi in generous mode shares two ideas he encourages you to bring to life. Published 04 Aug, 2020 09:47pm
Staying on Topic

Staying on Topic

Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn. Published 19 May, 2020 02:52pm
Come dine with me! (part V)

Come dine with me! (part V)

Umair Kazi invites three of the world's [secret] greatest copywriters to munch on takeout food. Published 27 Apr, 2020 01:36pm