Aurora Magazine

Promoting excellence in advertising

Umair Kazi

The Other Viral

The Other Viral

The pervasive perceptions of vaccine brands. Published 21 Jun, 2021 06:31pm
Decoding the HCP

Decoding the HCP

The art and science of marketing to the Healthcare Professional (HCP). Published 26 Apr, 2021 01:00pm
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Covid-19 Kindness

Covid-19 Kindness

Umair Kazi in generous mode shares two ideas he encourages you to bring to life. Published 04 Aug, 2020 09:47pm
Staying on Topic

Staying on Topic

Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn. Published 19 May, 2020 02:52pm
Come dine with me! (part V)

Come dine with me! (part V)

Umair Kazi invites three of the world's [secret] greatest copywriters to munch on takeout food. Published 27 Apr, 2020 01:36pm
PREPARE FOR FAILURE

PREPARE FOR FAILURE

Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production. Updated 19 Jun, 2019 11:17am
You are the hashtag

You are the hashtag

How to capitalise on the momentum of social media trends. Published 18 Apr, 2019 10:21am
The beauty proposition

The beauty proposition

Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition. Published 07 Dec, 2018 10:48am
Thanda Josh!

Thanda Josh!

A review of Josh's latest campaign. Published 17 Aug, 2018 04:16pm