Aurora Magazine

Promoting excellence in advertising

Umair Kazi

The beauty proposition

The beauty proposition

Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition. Published Dec 07, 2018 10:48am
Thanda Josh!

Thanda Josh!

A review of Josh's latest campaign. Published Aug 17, 2018 04:16pm
Lost on the activation highway

Lost on the activation highway

Social media has provided activation a new lease of life. So why are activation agencies not taking advantage? Published May 09, 2018 06:41pm
Advertising Rehab

Advertising Rehab

A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being. Updated Jun 01, 2017 09:33am
Eulogy for Advertising

Eulogy for Advertising

Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'. Updated Feb 22, 2017 02:30pm
Package appeal

Package appeal

Why your product's packaging is as important as the product itself. Published Feb 09, 2017 03:44pm
The gaps in the middle

The gaps in the middle

Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction. Updated Feb 24, 2016 10:48am
Lights! Camera! Sellout!

Lights! Camera! Sellout!

How the overkill in film product placement may end up killing the medium as well. Published Feb 02, 2016 02:19pm