Don’t Be a Copycat or a Suck-up!
In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content
is the only way to stand out, writes Amber Arshad.
Amber Arshad
Cracking the Tricky World of Reddit Marketing
Goldmine or minefield? It all depends on how smartly you use it, writes Amber Arshad.
Making Generative AI Work for You
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
Brands, bots and conversations
Today’s brands must be their customer’s assistant, guide and friend – and conversational marketing aims to achieve just that.
Bringing the internet to all
Telenor in collaboration with Facebook recently launched an initiative called ‘internet.org’ in Pakistan.
Telenor Youth Forum winners make their way to Oslo
The Telenor Youth Forum (TYF) is an annual CSR initiative run in partnership with the Nobel Peace Centre in Norway.
The BB boom
Is the hype surrounding BB creams is well-deserved?
Dhabas rising
What makes upscale chai dhabas so popular and will they be sustainable in the long-run?
Fair & Lovely expands its portfolio
Unilever Pakistan recently launches it Fair & Lovely BB (Beauty Balm) Cream.
“Accepting change is the spirit behind Manghi Communication Solutions”
Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.
Aspiring to Amazon
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
Pakistan-based agency Headlion re-establishes in Washington DC
The agency aims to become the ‘Walmart of the advertising world.’
And the Clio goes to...
Take this quiz to find out how well you know the Clio Awards!
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
#BeatMe wins big at the Clios
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
“Pakistanis have very clear food preferences for each region”
7Up’s new campaign is based on how the love of food unifies the entire Pakistani nation.
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
“We have a panel of muftis on board and the sacrifice is carried out under their supervision"
In conversation with Dawood Mustafa Ghazali, Brand Manager, Al-Shaheer Foods, about Meat One’s Expert Qurbani Service.
Celebrating women who make it happen
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
Maybelline makes it happen
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.