Aurora Magazine

Promoting excellence in advertising

Amber Arshad

Brands, bots and conversations

Brands, bots and conversations

Today’s brands must be their customer’s assistant, guide and friend – and conversational marketing aims to achieve just that. Updated 28 Jul, 2021 04:48pm
Bringing the internet to all

Bringing the internet to all

Telenor in collaboration with Facebook recently launched an initiative called ‘internet.org’ in Pakistan. Published 27 Jul, 2018 06:15pm
The BB boom

The BB boom

Is the hype surrounding BB creams is well-deserved? Published 10 Jan, 2018 05:30pm
Dhabas rising

Dhabas rising

What makes upscale chai dhabas so popular and will they be sustainable in the long-run? Updated 23 Mar, 2019 12:06pm
Aspiring to Amazon

Aspiring to Amazon

Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail. Published 30 Sep, 2017 03:02pm
And the Clio goes to...

And the Clio goes to...

Take this quiz to find out how well you know the Clio Awards! Updated 20 Sep, 2017 04:42pm
#BeatMe wins big at the Clios

#BeatMe wins big at the Clios

The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women. Updated 15 Sep, 2017 05:37pm
A sound idea

A sound idea

Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music. Updated 01 Oct, 2018 11:44am
Maybelline makes it happen

Maybelline makes it happen

The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams. Updated 22 Aug, 2017 11:19am
Building supreme cities

Building supreme cities

Diamond Foam launches the #SupremeCityInitiative with an aim to clean and beautify various cities of Pakistan. Updated 11 Aug, 2017 02:23pm
Driving change

Driving change

How ride-hailing apps are creating employment and building up the public transportation system. Updated 05 Oct, 2017 09:24am