Goldmine or minefield? It all depends on how smartly you use it, writes Amber Arshad.
Updated 04 Oct, 2024 12:18pm
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
Updated 10 Jul, 2023 04:49pm
Today’s brands must be their customer’s assistant, guide and friend – and conversational marketing aims to achieve just that.
Updated 28 Jul, 2021 04:48pm
Telenor in collaboration with Facebook recently launched an initiative called ‘internet.org’ in Pakistan.
Published 27 Jul, 2018 06:15pm
The Telenor Youth Forum (TYF) is an annual CSR initiative run in partnership with the Nobel Peace Centre in Norway.
Published 24 Jul, 2018 05:27pm
Is the hype surrounding BB creams is well-deserved?
Published 10 Jan, 2018 05:30pm
What makes upscale chai dhabas so popular and will they be sustainable in the long-run?
Updated 23 Mar, 2019 12:06pm
Unilever Pakistan recently launches it Fair & Lovely BB (Beauty Balm) Cream.
Published 19 Oct, 2017 03:42pm
Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.
Updated 19 Oct, 2017 10:31am
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
Published 30 Sep, 2017 03:02pm
The agency aims to become the ‘Walmart of the advertising world.’
Updated 25 Sep, 2017 02:32pm
Take this quiz to find out how well you know the Clio Awards!
Updated 20 Sep, 2017 04:42pm
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
Updated 15 Sep, 2017 04:53pm
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
Updated 15 Sep, 2017 05:37pm
7Up’s new campaign is based on how the love of food unifies the entire Pakistani nation.
Updated 15 Sep, 2017 12:28pm
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Updated 01 Oct, 2018 11:44am
In conversation with Dawood Mustafa Ghazali, Brand Manager, Al-Shaheer Foods, about Meat One’s Expert Qurbani Service.
Updated 20 Aug, 2018 11:40am
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
Updated 25 Aug, 2017 03:55pm
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
Updated 22 Aug, 2017 11:19am
Diamond Foam launches the #SupremeCityInitiative with an aim to clean and beautify various cities of Pakistan.
Updated 11 Aug, 2017 02:23pm
