Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
Today’s brands must be their customer’s assistant, guide and friend – and conversational marketing aims to achieve just that.
Telenor in collaboration with Facebook recently launched an initiative called ‘internet.org’ in Pakistan.
The Telenor Youth Forum (TYF) is an annual CSR initiative run in partnership with the Nobel Peace Centre in Norway.
Is the hype surrounding BB creams is well-deserved?
What makes upscale chai dhabas so popular and will they be sustainable in the long-run?
Unilever Pakistan recently launches it Fair & Lovely BB (Beauty Balm) Cream.
Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
The agency aims to become the ‘Walmart of the advertising world.’
Take this quiz to find out how well you know the Clio Awards!
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
7Up’s new campaign is based on how the love of food unifies the entire Pakistani nation.
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
In conversation with Dawood Mustafa Ghazali, Brand Manager, Al-Shaheer Foods, about Meat One’s Expert Qurbani Service.
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
Diamond Foam launches the #SupremeCityInitiative with an aim to clean and beautify various cities of Pakistan.
Will the D’Hamidi’s new TVC lead Zong to new heights?