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Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
7Up’s new campaign is based on how the love of food unifies the entire Pakistani nation.
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
In conversation with Dawood Mustafa Ghazali, Brand Manager, Al-Shaheer Foods, about Meat One’s Expert Qurbani Service.
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
Diamond Foam launches the #SupremeCityInitiative with an aim to clean and beautify various cities of Pakistan.
Will the D’Hamidi’s new TVC lead Zong to new heights?
How ride-hailing apps are creating employment and building up the public transportation system.
The challenges and opportunities of launching a street view mapping app in Pakistan.
The ECD of Synergy Dentsu is among the 15 women selected from all over the world to attend the event.
As Summer arrives, Omoré launches three new flavours; Injeer, Kairi and Candi.
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
The conference attracted local and international marketing professionals and featured informative keynote sessions.
The winners of the PAS Awards 2017.
In conversation with Muhammad Kamran Khan, Country Head, HMD Pakistan & Afghanistan.
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
Although online travel sector is at its nascent stage in Pakistan, many growth enablers can help push it forward.