Aurora Magazine

Promoting excellence in advertising

Ali Rez

The wow factor

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror. Published Sep 05, 2018 06:18pm

The age of adverteching

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. Published Jul 04, 2018 10:54am

The art of feedback

How to make feedback the backbone of strong, creative work. Updated Dec 02, 2017 03:27pm

The age of advertechting

Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful. Updated Dec 07, 2016 03:55pm

Yalla creativity!

Ten advertising gems from the Arab world. Updated Mar 14, 2019 11:50am

The trinity of goodvertising

Award winning Creative Director on how to avoid the shackles of mediocre advertising. Published Jan 21, 2016 04:49pm

How to catch a Lion

Winning a Cannes Lion takes more than a great campaign. Updated Nov 09, 2015 11:42am

And the award goes to...

In keeping with current industry practices, here are a few new category recommendations for the next PAS Awards. Published Jul 03, 2015 11:35am

XL marks the spot

Making a big idea big takes more than getting a celebrity to sing. Updated Apr 10, 2015 01:55pm