Aurora Magazine

Promoting excellence in advertising

Ali Rez

People Hate Ads

People Hate Ads

Ali Rez gives his 22 observations after attending Cannes Lions 2022. Published 27 Aug, 2022 10:31am
How to Unnormalise the Normal

How to Unnormalise the Normal

Ali Rez applauds the brands that have had the courage to take on the toxic narratives that affect women. Published 18 Mar, 2022 01:17pm
The Others

The Others

Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez. Published 10 Jan, 2022 02:13pm
Dr Creative

Dr Creative

Ali Rez on the increasing effectiveness of the communications industry in developing healthcare solutions. Published 11 May, 2021 01:50pm
The Five-Letter Word

The Five-Letter Word

By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising. Published 28 Apr, 2021 05:02pm
Why Lemons Rule

Why Lemons Rule

Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago. Published 11 Mar, 2021 03:21pm
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Can You See My Screen?

Can You See My Screen?

Despite the chaos of 2020, creatives managed to adapt (with their screens both on and off), writes Ali Rez. Published 26 Jan, 2021 03:32pm
Form to Function

Form to Function

The impact of spaces on creativity. Published 23 Nov, 2020 03:04pm
Brought To You From Happiness Street

Brought To You From Happiness Street

Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again. Updated 02 Sep, 2020 05:55pm
30 things I learnt at AdAsia

30 things I learnt at AdAsia

Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype. Published 07 Feb, 2020 10:10am
The wow factor

The wow factor

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror. Published 05 Sep, 2018 06:18pm
The age of adverteching

The age of adverteching

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. Published 04 Jul, 2018 10:54am