Aurora Magazine

Promoting excellence in advertising

Ali Rez

Brought to You From Happiness Street

Brought to You From Happiness Street

Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again.

Published 08 Aug, 2020 04:21pm
30 things I learnt at AdAsia

30 things I learnt at AdAsia

Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.

Published 07 Feb, 2020 10:10am
The wow factor

The wow factor

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.

Published 05 Sep, 2018 06:18pm
The age of adverteching

The age of adverteching

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.

Published 04 Jul, 2018 10:54am
The art of feedback

The art of feedback

How to make feedback the backbone of strong, creative work.

Updated 02 Dec, 2017 03:27pm
The age of advertechting

The age of advertechting

Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful.

Updated 07 Dec, 2016 03:55pm
Yalla creativity!

Yalla creativity!

Ten advertising gems from the Arab world.

Updated 14 Mar, 2019 11:50am
The trinity of goodvertising

The trinity of goodvertising

Award winning Creative Director on how to avoid the shackles of mediocre advertising.

Published 21 Jan, 2016 04:49pm
How to catch a Lion

How to catch a Lion

Winning a Cannes Lion takes more than a great campaign.

Updated 09 Nov, 2015 11:42am
And the award goes to...

And the award goes to...

In keeping with current industry practices, here are a few new category recommendations for the next PAS Awards.

Published 03 Jul, 2015 11:35am
XL marks the spot

XL marks the spot

Making a big idea big takes more than getting a celebrity to sing.

Updated 10 Apr, 2015 01:55pm