30 things I learnt at AdAsia
Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.
Ali Rez
The Top 5 Big Ideas
From Aurora's 10 Pros in Top 5 Mode.
AdAsia 2019's celebrasian on steroids
Ali Rez on why AdAsia 2019 is all set to pack a powerful punch for Pakistani advertising.
Top 5 Stereotype Busters of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The wow factor
Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.
BBDO Pakistan win Agency of the Year at AD Stars 2018
Wins 28 trophies along with 25 shortlists.
The age of adverteching
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Guess who wrote a decent print ad the other day?
Remembering Pakistan's most iconic Alexander ad.
The Top 5 Stereotype Busters of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The art of feedback
How to make feedback the backbone of strong, creative work.
The age of advertechting
Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful.
Yalla creativity!
Ten advertising gems from the Arab world.
The trinity of goodvertising
Award winning Creative Director on how to avoid the shackles of mediocre advertising.
How to catch a Lion
Winning a Cannes Lion takes more than a great campaign.
And the award goes to...
In keeping with current industry practices, here are a few new category recommendations for the next PAS Awards.
XL marks the spot
Making a big idea big takes more than getting a celebrity to sing.
In Spike of it all, Pakistan makes it big
Recapping the winners of Spikes Asia 2014.
How to win international awards?
A guide for the agencies who want to make it big on the international front.