Welcome to the Age of CreAItivity
AI can be a wonderful tool when deployed with the reasoning, training and creativity only people can bring, writes Ali Rez.
Ali Rez
ADASIA 1989 to ADASIA 2019 – A Celebration of Pakistani Advertising and Its Determination To Succeed...
The Curtain Rises On AdAsia 89
What Will Pakistani Advertising Look Like in 2098?
Ali Rez imagines the next 75 years – if only we could choose.
People Hate Ads
Ali Rez gives his 22 observations after attending Cannes Lions 2022.
How to Unnormalise the Normal
Ali Rez applauds the brands that have had the courage to take on the toxic narratives that affect women.
The Others
Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez.
10 Pros in Top 5 Mode: Big Ideas
Ali Rez on 2021's top five big ideas.
Dr Creative
Ali Rez on the increasing effectiveness of the communications industry in developing healthcare solutions.
The Five-Letter Word
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
Why Lemons Rule
Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago.
Top 5ives 2020
Ten marketing/media professionals list down the top five of everything in 2020.
Can You See My Screen?
Despite the chaos of 2020, creatives managed to adapt (with their screens both on and off), writes Ali Rez.
Form to Function
The impact of spaces on creativity.
Brought To You From Happiness Street
Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again.
30 things I learnt at AdAsia
Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.
The Top 5 Big Ideas
From Aurora's 10 Pros in Top 5 Mode.
AdAsia 2019's Celebrasian On Steroids
Ali Rez on why AdAsia 2019 is all set to pack a powerful punch for Pakistani advertising.
Top 5 Stereotype Busters of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The wow factor
Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.
BBDO Pakistan win Agency of the Year at AD Stars 2018
Wins 28 trophies along with 25 shortlists.