Aurora Magazine

By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising. Published 28 Apr, 2021 05:02pm

Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago. Published 11 Mar, 2021 03:21pm

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm

Despite the chaos of 2020, creatives managed to adapt (with their screens both on and off), writes Ali Rez. Published 26 Jan, 2021 03:32pm

The impact of spaces on creativity. Published 23 Nov, 2020 03:04pm

Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again. Updated 02 Sep, 2020 05:55pm

Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype. Published 07 Feb, 2020 10:10am

From Aurora's 10 Pros in Top 5 Mode. Published 24 Dec, 2019 05:14pm

Ali Rez on why AdAsia 2019 is all set to pack a powerful punch for Pakistani advertising. Updated 24 Jun, 2020 04:03pm

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. Published 01 Jan, 2019 11:14am

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror. Published 05 Sep, 2018 06:18pm

Wins 28 trophies along with 25 shortlists. Published 27 Aug, 2018 03:21pm

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. Published 04 Jul, 2018 10:54am

Remembering Pakistan's most iconic Alexander ad. Updated 01 Feb, 2018 12:43pm

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. Published 26 Dec, 2017 11:31am

How to make feedback the backbone of strong, creative work. Updated 02 Dec, 2017 03:27pm

Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful. Updated 07 Dec, 2016 03:55pm

Ten advertising gems from the Arab world. Updated 14 Mar, 2019 11:50am

Award winning Creative Director on how to avoid the shackles of mediocre advertising. Published 21 Jan, 2016 04:49pm

Winning a Cannes Lion takes more than a great campaign. Updated 09 Nov, 2015 11:42am