Aurora Magazine

Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again.

Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.

From Aurora's 10 Pros in Top 5 Mode.

Ali Rez on why AdAsia 2019 is all set to pack a powerful punch for Pakistani advertising.

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.

Wins 28 trophies along with 25 shortlists.

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.

Remembering Pakistan's most iconic Alexander ad.

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.

How to make feedback the backbone of strong, creative work.

Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful.

Ten advertising gems from the Arab world.

Award winning Creative Director on how to avoid the shackles of mediocre advertising.

Winning a Cannes Lion takes more than a great campaign.

In keeping with current industry practices, here are a few new category recommendations for the next PAS Awards.

Making a big idea big takes more than getting a celebrity to sing.

Recapping the winners of Spikes Asia 2014.

A guide for the agencies who want to make it big on the international front.