Ali Rez imagines the next 75 years – if only we could choose.
Ali Rez gives his 22 observations after attending Cannes Lions 2022.
Ali Rez applauds the brands that have had the courage to take on the toxic narratives that affect women.
Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez.
Ali Rez on 2021's top five big ideas.
Ali Rez on the increasing effectiveness of the communications industry in developing healthcare solutions.
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago.
Ten marketing/media professionals list down the top five of everything in 2020.
Despite the chaos of 2020, creatives managed to adapt (with their screens both on and off), writes Ali Rez.
The impact of spaces on creativity.
Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again.
Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.
From Aurora's 10 Pros in Top 5 Mode.
Ali Rez on why AdAsia 2019 is all set to pack a powerful punch for Pakistani advertising.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.
Wins 28 trophies along with 25 shortlists.
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.