Aurora Magazine

Promoting excellence in advertising

Ali Rez

Dr Creative

Dr Creative

Ali Rez on the increasing effectiveness of the communications industry in developing healthcare solutions. Published 11 May, 2021 01:50pm
The Five-Letter Word

The Five-Letter Word

By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising. Published 28 Apr, 2021 05:02pm
Why Lemons Rule

Why Lemons Rule

Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago. Published 11 Mar, 2021 03:21pm
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Can You See My Screen?

Can You See My Screen?

Despite the chaos of 2020, creatives managed to adapt (with their screens both on and off), writes Ali Rez. Published 26 Jan, 2021 03:32pm
Form to Function

Form to Function

The impact of spaces on creativity. Published 23 Nov, 2020 03:04pm
Brought To You From Happiness Street

Brought To You From Happiness Street

Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again. Updated 02 Sep, 2020 05:55pm
30 things I learnt at AdAsia

30 things I learnt at AdAsia

Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype. Published 07 Feb, 2020 10:10am
The wow factor

The wow factor

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror. Published 05 Sep, 2018 06:18pm
The age of adverteching

The age of adverteching

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. Published 04 Jul, 2018 10:54am
The art of feedback

The art of feedback

How to make feedback the backbone of strong, creative work. Updated 02 Dec, 2017 03:27pm
The age of advertechting

The age of advertechting

Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful. Updated 07 Dec, 2016 03:55pm
Yalla creativity!

Yalla creativity!

Ten advertising gems from the Arab world. Updated 14 Mar, 2019 11:50am
The trinity of goodvertising

The trinity of goodvertising

Award winning Creative Director on how to avoid the shackles of mediocre advertising. Published 21 Jan, 2016 04:49pm