From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Updated 26 Dec, 2016 01:49pm
For marketers around the world, using the power of context is second nature, for us it is a skill we need to develop.
Updated 05 Nov, 2016 09:36am
Four ways brands and marketers can make the most of the ‘Content Gold Rush’.
Updated 26 Aug, 2016 01:57pm
The second edition of Management Conversations conference featured a mix of political as well as corporate personalities
Published 25 May, 2016 02:02pm
In the long run whether you’re a comedian or a marketer, if you lack substance, you’ll be relegated to the sidelines.
Updated 30 Nov, 2017 04:54pm
Master the technique of cracking the small data in order to bring about market level results.
Updated 18 Apr, 2016 10:07am
There is a disastrous bias that exists in the minds of marketers – that you have to be literate to use technology.
Published 18 Mar, 2016 02:40pm
Has Sooper managed to reach all SECs and age groups with its latest 'Badtameez dil' inspired campaign?
Published 22 Feb, 2016 02:18pm
Marketers are simply embracing societal stereotypes and using them to justify their product’s communication.
Updated 17 Feb, 2016 01:54pm
In the quest for creativity, marketers have forgotten some important Cs – clarity, courtesy and culpability.
Published 01 Feb, 2016 11:00am
How smell, sound and touch influence consumer spending.
Updated 30 Dec, 2015 03:35pm
Can Pakistan International Airlines make a comeback and again be the darling of air travellers?
Updated 05 Dec, 2017 09:59am
Among all the ads feat. celebrities, the winner will always be the one that makes the passenger feel like a star.
Published 15 Oct, 2015 10:25am
What are the forces of inertia that compel people to make irrational choices?
Published 14 Oct, 2015 10:44am
It may have been banned by PEMRA for obscenity but it doesn't do anything for the brand either.
Updated 08 Oct, 2015 04:17pm
How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day.
Updated 06 Mar, 2017 11:51am
How consistency limits creativity leaving brands rather hungry.
Updated 11 Aug, 2015 11:13am
From Ufone's 'Teri meherbani' to Nido's 'Ek saal hogaya hai', five brilliant ads that still bring a smile to our faces.
Updated 30 Jul, 2015 02:51pm
Key to the success of Game of Thrones has been exceptional marketing. So can local brands learn from HBO?
Updated 16 Jun, 2015 10:54am
What marketers learned from the ‘Learn with Google’ event organised in Karachi.
Published 09 Jun, 2015 12:53pm
