Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

And Now for the Weather…

And Now for the Weather…

Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors. Published 08 Nov, 2024 03:58pm
How to Retail the Brand

How to Retail the Brand

From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide. Updated 12 Oct, 2024 01:00pm
The Song of Boycott

The Song of Boycott

Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott. Updated 29 Aug, 2024 12:21pm
Agritising

Agritising

Faraz Maqsood Hamidi compares agriculture with advertising. Published 10 May, 2024 12:55pm
Generating Taste

Generating Taste

Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising. Published 08 Mar, 2024 11:57am
Silver Linings

Silver Linings

Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee Updated 08 Mar, 2024 12:33pm
The Games People Play

The Games People Play

Faraz Maqsood Hamidi elaborates on Kurt Vonnegut's theory on why people want drama in their life. Published 24 Oct, 2023 04:52pm
Burp

Burp

Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences. Published 30 Aug, 2023 02:26pm
Your Horrorscope for 2023

Your Horrorscope for 2023

Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead. Published 16 Feb, 2023 05:48pm
Longings

Longings

Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech). Published 15 Oct, 2022 12:12pm
Channel Your Brand Energy

Channel Your Brand Energy

Faraz Maqsood Hamidi on distilling the essence of the creative process. Published 11 Jun, 2022 10:55am
Womancipation

Womancipation

The more women in advertising the better, writes Faraz Maqsood Hamidi. Published 15 Mar, 2022 10:31am
Procurement Sucks

Procurement Sucks

Faraz Maqsood on why procurement is a hard no. Published 20 Jan, 2022 10:33am