For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
Zong
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
From Master Brand Builders to Lame Duck Providers?
Pakistan’s telecom sector is heading for a nosedive unless they and the government address pricing and policy issues.
Zong and the colours of Pakistan
Zong’s new commercial in review.
Arresting a dangerous divide
Pakistan needs to equip its population with digital skills or risk being left behind.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
Ticket kataao, brand banao
A start-up that specialises in wrap advertising.
Telenor’s #JoMeinChahoon – Yay or nay?
Telenor’s recent TVC is thought-provoking, subtle and a treat to watch!
Zong takes to the skies
Will the D’Hamidi’s new TVC lead Zong to new heights?
Campaign Watch
A review of the latest advertising campaigns.