Au Revoir Aurora (Not Adieu)
Acknowledging Aurora’s contribution to the ad industry, Zohra Yusuf expresses her hope of seeing the return of the magazine in digital form.
Zohra Yusuf
Aurora: New Vistas at Birth, In Life, and In Farewell
Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
Revisiting ‘The Rhythm of Unity’
A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
An Uncomfortable Familiarity
Zohra Yusuf reviews Akbar in Wonderland by Umber Khairi.
HI Versus AI
Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question.
Why ‘A Woman Will Always Be Lyla’
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
Babar Ayaz (1949-2024) Pioneer of Pakistan’s PR Industry
Menin Rodrigues remembers Babar Ayaz.
A Life Lived in Full
Zohra Yusuf reviews Paradise Lost: A Journey from Kashmir to Karachi –
Memoirs of Syed Nizam Shah.
Coming a Long Way and a Long Way Still to Go
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
An Inconvenient Conjunction
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
Meet the Fantastic Four
Four illustrators whose work was showcased in The Dawn of Advertising (1947-2017).
Creativity in the time of disruption
The challenge is to learn from the new while holding fast to the intrinsic
worth of creativity.
The art of the robust TV interview
A review of Devil's Advocate: The Untold Story by Karan Thapar.
An encounter with 'advertising's third billion'
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
A woman of strong opinions
A tribute to the renowned columnist, Amina Jilani (1937-2017).
The enduring credibility of print
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
A nostalgic curtain rises on AdAsia 89
The terse curtain-raiser on the eve of AdAsia 89 and what the public needed to know about this spectacular event.
Going up in smoke!
The reflection on the lost splendour of cigarette advertising.
Creative essence and brass tacks
MNJ's unique role as an incubator.
A woman of quiet influence
A book review of Zubeida Mustafa's My DAWN Years – Exploring Social Issues.
Face Appeal
The evolution of package design in Pakistan.
Celebrating 70 years of advertising
A profession in evolution
Spectrum Y&R internship programme 2017
Giving aspiring young people an incredible opportunity to learn.