Piggybacking on patriotism
As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity.
Zoe Viccaji
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Maybelline makes it happen
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.