On Their Terms Only
Alyan Khan-Yusufzai comments on how Gen Z is rewriting the rules of working in Pakistan’s ad industry.
wellness
Well Being by Design
Can behaviour science make you happier? Julian Saunders ponders the question.
Sick With Worry About How Well We Are?
Fatima Haider on how an all-consuming obsession with wellness may be
the unhealthiest thing we can do.
Living the Abundance Mindset
Mamun M. Adil profiles Adnan Malik, actor, director and now a therapist,
somatic coach and group facilitator.
Redefining Wellness
Lailamah Giselle Khan on navigating wellness sustainably.
Why Wellness Made Me Unwell
Sabah Bano Malik recounts her social media wellness traumas.
Hype, Awareness and Influencers
Fatima S. Attarwala looks at how local brands are finding a space in the wellness trend.
A Universal Right or a Luxury for the Select Few?
Wellness should not be about individual effort alone. It should be about shaping systems, cities and communities, making wellness accessible to everyone, argues Shaista Ayesha.
The Complications of Food
Food is amoral. It is how and when we consume it that makes it our medicine or our poison, argues Nazish Chagla.
Bringing the Deep Logic of Design Thinking to the Inner Lives of Individuals
Junaid Aziz reflects on how design thinking can bring a new grammar of possibility to Karachi and beyond.
“Our goal must be to ensure that our students get admission to the best universities of the world”
Dr S. Akbar Zaidi, Executive Director, IBA Karachi, speaks to Aurora about his institution’s landmark achievements over 70 years and his ambitions for its future.
Balance in the Age of the Always-On Culture
Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan.
In Pursuit of Wellness
In the game of talents, wellness practices have become the primary driver of organisational growth, writes Dr Sheeza Mohsin.
Wellness and the Ad Agency
Built on the ideals of innovation, Pakistan’s ad agencies are struggling to adapt to the needs of its newest workforce, writes Seema Jaffer.
Neuroscience and the Workplace
Saman Ghani Khan on what it takes to build a trauma-informed organisation.
Just Saying: Is Wellness Overrated?
Aurora's editorial from the March-April 2025 issue.