Aurora Magazine

Promoting excellence in advertising

TVC

Descent into Short-Term Thinking

Descent into Short-Term Thinking

Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years. Updated 15 Feb, 2024 10:12am
The Sound of Successful Brands

The Sound of Successful Brands

Music is an effective creative tool to enhance a brand’s equity and achieve marketing objectives. Published 14 Jul, 2022 10:57am
Is Our Creativity Culturally Obtuse?

Is Our Creativity Culturally Obtuse?

An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent. Published 24 Mar, 2022 10:56am
Kashmir take a new positioning

Kashmir take a new positioning

With their new logo and packaging, the company is targeting anyone and everyone who is young at heart. Published 03 Apr, 2019 05:11pm
Crazy dreamers

Crazy dreamers

How Nike ads are empowering women. Updated 08 Mar, 2019 12:10pm
The best a man can be

The best a man can be

Why do people think that Gillette’s new ad is pitting men against women and trying to emasculate men? Published 23 Jan, 2019 11:12am
Josh maango josh se

Josh maango josh se

Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign. Updated 15 Jan, 2019 03:18pm