Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
Music is an effective creative tool to enhance a brand’s equity and achieve marketing objectives.
An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent.
From Aurora's 10 Pros in Top 5 Mode
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
With their new logo and packaging, the company is targeting anyone and everyone who is young at heart.
How Nike ads are empowering women.
Why do people think that Gillette’s new ad is pitting men against women and trying to emasculate men?
Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign.
A review of Peek Freans’ new campaign