Sadia Kamran covers Kashmir Cooking Oil's latest campaign.
Updated 03 Oct, 2024 03:59pm
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
Updated 15 Feb, 2024 10:12am
Music is an effective creative tool to enhance a brand’s equity and
achieve marketing objectives.
Published 14 Jul, 2022 10:57am
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
Published 24 Mar, 2022 10:56am
From Aurora's 10 Pros in Top 5 Mode
Updated 06 Jan, 2020 11:58am
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
Updated 10 Apr, 2019 12:24pm
With their new logo and packaging, the company is targeting anyone and everyone who is young at heart.
Published 03 Apr, 2019 05:11pm
How Nike ads are empowering women.
Updated 08 Mar, 2019 12:10pm
Why do people think that Gillette’s new ad is pitting men against women and trying to emasculate men?
Published 23 Jan, 2019 11:12am
Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign.
Updated 15 Jan, 2019 03:18pm
A review of Peek Freans’ new campaign
Updated 10 Jan, 2019 01:23pm