Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
TVC
The Sound of Successful Brands
Music is an effective creative tool to enhance a brand’s equity and
achieve marketing objectives.
Is Our Creativity Culturally Obtuse?
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
The Top 5 TVCs of 2019
From Aurora's 10 Pros in Top 5 Mode
All ‘daagh’ are not created equally
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
Kashmir take a new positioning
With their new logo and packaging, the company is targeting anyone and everyone who is young at heart.
Crazy dreamers
How Nike ads are empowering women.
The best a man can be
Why do people think that Gillette’s new ad is pitting men against women and trying to emasculate men?
Josh maango josh se
Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign.
OBOs are stealing hearts across Pakistan
A review of Peek Freans’ new campaign