Doling out reel advice
Pakistan's cinematic revival poses new opportunities for brands to exploit effectively.
The Dawn of Advertising in Pakistan
The enduring credibility of print
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
In quest of dramatic excellence
Entertainment channels and their production houses need to work in tandem to achieve the best possible quality.
Hooked to FM radio
How advertisers and radio stations must work together to benefit from the full power of the medium.
Auditing risk in media
The importance of instituting independent media audits as a means to manage risk and ensure transparency.
Fault lines beyond media
A growth in media choice has exposed flaws within advertising.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
NIDA IN ADVERTISING WONDERLAND
A GRAPHIC NARRATIVE.
The nation's lead advertiser
No agency, channel or publication would ever consider declining the opportunity to work with Government.
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
Brands, bands and bandwagons
The symbiotic relationship between music and brands.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
More than just a cherry atop the cake
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
THE PIONEERS OF ADVERTISING IN PAKISTAN
The founding fathers of Pakistan's advertising profession... The industry’s first superheroes.
INVESTING ICONS WITH STAR POWER
Durriya Kazi evokes the artists who created Pakistan’s iconic cinema posters.
IT WAS THE BEST OF TIMES...
If confessions from Karachiites in the fifties and sixties are to be believed, food fetishism achieved an all-time high.
WHEN MIGHTY OAKS FROM ACORNS DO GROW...
S. M. Shahid looks back at the inception of the advertising profession.