The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
The Dawn of Advertising in Pakistan (1947 2017)
Just Saying
Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017).
Fault Lines Beyond the Media
A growth in media choice has exposed flaws within advertising.
A Farewell to Brand Love
Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
Bovril, Weddings and Shikar In Rahim Yar Khan
When Lever came to Pakistan...
The Singularity of the Written Word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
PIA: An Acronym of Love and Despair
The pride and frustration the national airline evokes in Pakistanis.
Days of Glory in Radio Pakistan
Recalling a time when Radio Pakistan was at par with international broadcast standards.
Repositioning Culture for Brand Success
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
Losing Shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
PTV’s Paradise Lost
Mamun M. Adil examines the factors that contributed to PTV’s rise and fall.
When Pioneering Brands Turned Into Lifestyle Influencers
Shoaib Qureshy charts the trajectory of the branded journey.
Enter the Conscientious Consumer
Marylou Andrew-McCormack on how technology forged a new consumer activism.
When Mighty Oaks From Acorns Do Grow...
S.M. Shahid looks back at the inception of the advertising profession.