Apocalypse or utopia?
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
The Dawn of Advertising in Pakistan
The age of adverteching
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
UBL: customers first
Charting UBL's brand odyssey.
Pakola: engaging with Pakistan's mighty hearts
Charting Pakola's brand odyssey
Berger Paints: your castle's best friend
Charting Berger Paints' brand odyssey.
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Billboards in the starring role
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
Breaking the digital conundrum
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Your brand's best friend
Why print advertising continues to effectively deliver results in an age of new media disruptions.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
State Life: encountering stiff competition
Charting brand's odyssey.
LUX: a soap to stardom
Charting Lux's brand odyssey.
Cherry Blossom: impeccably polished
Charting Cherry Blossom's odyssey.
Rooh Afza: the eternal elixir of the east
Charting Rooh Afza's brand odyssey.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
Tibet Snow: searching for the past glories
Charting Tibet Snow's brand journey.
Dettol: protector of every household
Charting Dettol's brand odyssey.
Arousing Aspirations
The evolution of Pakistan’s most beloved and popular art form – truck art.
From crunching numbers to storytelling scenarios
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
Lost on the activation highway
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Enter the conscientious consumer
How technology has forged a new consumer activism.
Revving up retail
A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan.
HBL: enabling dreams
Charting HBL's brand odyssey.
Horlicks: to be taller, stronger & sharper
Charting Horlicks' brand odyssey.
Which media exactly? And the winner is...
Print, TV, Cinema, Out of Home, digital and radio compete in a media pageant.
Four sleazy kickback scenarios
Sensational advertising disclosures.
An engagement with a goddess called Aurora
The evolution of Aurora.
The Dawn brand: preserving tradition, spearheading change
How Dawn’s communication strategies have kept up with the times.