“PAS needs to evolve a multipronged strategy to combat a total collapse of the advertising sector”
Interview with Hameed Haroon, CEO, The Dawn Media Group.
The DAWN MEDIA GROUP
![DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]](https://i.dawn.com/thumbnail/2019/11/5de1125b77beb.jpg "DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]")
DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]
A tribute.
Let the sparks fly
Interview with Wali Tirmizi, COO, Teeli.
A Zest for Life
Khaula Qureshi in profile.
HBL: enabling dreams
Charting HBL's brand odyssey.
The Dawn brand: preserving tradition, spearheading change
How Dawn’s communication strategies have kept up with the times.
Hooked to FM radio
How advertisers and radio stations must work together to benefit from the full power of the medium.
Pakistan’s first digital OOH conference
The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers.
And then he was gone…
A tribute to Masood Hamid [1960-2015]