For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
Suzuki
Heart Over Horsepower
Car advertising in Pakistan needs to take a U-turn, argues Sami Qahar.
“Our mission is to provide affordable vehicles to the people of Pakistan.”
Hiroshi Kawamura, Managing Director, Pak Suzuki, speaks to Aurora about his company’s plans to use biogas as an alternative energy source, improve driving practices and contribute to the growth of Pakistan’s auto industry.
The Transition Momentum
Despite structural challenges and consumer anxieties, the transition to new energy cars will be inevitable, writes Fatima S. Attarwala.
The Motorcycle Collector
Motorcycles have long been a staple of Pakistan’s roads, but few embody a lifelong passion for them like Syed Muhammad Haroon Rashid.
Hits and Misses 2024
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.
Revved Up?
The latest automotive ads in review.
A Long Road to a Faster Lane?
Can Pakistan’s automotive industry take the plunge into the 21st century?
The thrill of instant purchase
The resurgence of consumer banking and finance.
And the PAS award goes to...
The winners of the PAS Awards 2018.