Aurora Magazine

The fact that the UN SDGs Index 2024 has ranked Pakistan 137th out of 166 countries measures how far Pakistan has to travel to catch up with the rest of the world. We need an enlightened private sector to take the lead, writes Mariam Durrani. Updated 04 Nov, 2024 03:10pm

Mehr F. Husain speaks to Saqib Sohail, Lead, Responsible Business Projects, Artistic Milliners, after his nomination as one of Vogue Business' Top 100 Innovators of 2024. Updated 23 Oct, 2024 12:38pm

Asrar Alam imagines the future of advertising 20 years from now. Published 19 Jan, 2024 02:22pm

Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category. Updated 18 Oct, 2023 03:04pm

The media must stop covering climate change-induced disasters as mere events, argues Afia Salam. Updated 18 Jan, 2023 05:21pm

Pakistan needs to move forward and make transformational decisions that lead to clearly articulated purposes and goals. Updated 18 Aug, 2022 01:42pm

To be healthy, dynamic and successful, building in sustainability as a core brand value is the only way forward. Published 03 Jun, 2022 11:31am