AI Is on an Energy Bender
Patrick Collister asks ChatGPT to comment on the escalating
environmental costs of digital technology.
sustainibility
How Advertising Can Drive Awareness for Climate Change
Rashna Abdi on how Pakistani brands can follow global examples to drive sustainability through creative and impactful advertising.
Is Pakistan Ready for the ESG Business Championships?
The fact that the UN SDGs Index 2024 has ranked Pakistan 137th out of 166 countries
measures how far Pakistan has to travel to catch up with the rest of the world.
We need an enlightened private sector to take the lead, writes Mariam Durrani.
“In over 10 years, we have lost 30 to 40% of the cultivable land for cotton to other competing crops and housing schemes”
Mehr F. Husain speaks to Saqib Sohail, Lead, Responsible Business Projects, Artistic Milliners, after his nomination as one of Vogue Business' Top 100 Innovators of 2024.
Once Upon a Future
Asrar Alam imagines the future of advertising 20 years from now.
“Beauty is a personal choice”
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Climate Change and Media Response
The media must stop covering climate change-induced disasters as mere events, argues Afia Salam.
Building Sustainable Resistance
Pakistan needs to move forward and make transformational decisions that lead to clearly articulated purposes and goals.
Sustainability and Reputation
To be healthy, dynamic and successful, building in sustainability as a core brand
value is the only way forward.