Aurora Magazine

Promoting excellence in advertising

sustainability

Recycle, Reuse and Repeat

Recycle, Reuse and Repeat

In light of growing legislation and consumer awareness regarding the sourcing and reusing of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry. Updated 19 Sep, 2024 02:24pm
Bye Bye to Buy Buy

Bye Bye to Buy Buy

The wholesale adoption of a discard and dispose culture is putting the next generation of Pakistanis at risk, warns Afia Salam. Updated 15 Jul, 2024 01:56pm
Agritising

Agritising

Faraz Maqsood Hamidi compares agriculture with advertising. Published 10 May, 2024 12:55pm
The Agrarian Thespian

The Agrarian Thespian

Shahrezad Samiuddin profiles farmer and actor Samiya Mumtaz. Updated 03 Oct, 2024 10:57am
+92Disrupt 2023: Day 2

+92Disrupt 2023: Day 2

Day 2 unveils marketing insights, tech revolutions, and star-studded panels. Updated 14 Nov, 2023 05:02pm
Waking Up To Woke

Waking Up To Woke

To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain. Published 18 Oct, 2023 11:48am