The Power of Reframing
Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.
State Life Insurance
“The farmer community desperately needs social protection”
Rizwan Hussain, MD & CEO, Salaam Takaful, speaks to Mariam Ali Baig about his mission to provide insurance coverage to Pakistan’s farming community.
An Iconic Jingle Makes a Comeback
“We wanted to revive the classic Ae Khuda jingle while giving it a more upbeat spin..."
Campaign Watch
Fatima Nasir, Senior Creative Manager, Daraz, lists her favourite and not-so-favourite recent ad campaigns.
State Life goes digital
State Life Insurance Corporation of Pakistan recently launched their first-ever digital campaign
State Life: encountering stiff competition
Charting brand's odyssey.
Then or now?
Was advertising ever effective?
From the box to the mobile
A transformational journey that remains work in progress.