Dodging the Algorithm
Riffat Rashid discusses the content, formats and platforms that dominated 2024.
Social media influencer
Who’s Who in Influencer Marketing
Walee releases the Industry Insights Report 2022.
Preparing for the Next Phase in the Media Agency Ecosystem
Farhan Khan, CEO, Brainchild Communications, on the untapped white spaces in the media ecosystem.
Fanta Paints a Rungful Nation
Pakistani comedians host new web series to find the best meme makers in the country.
Understanding Influencer Marketing
Influencer marketing is much more than celebrity marking, but do we know the difference? Raaj Kheraj poses the question.
How to find the right influencer for your e-commerce brand?
Every influencer community is a constantly changing ecosystem that is self-regulated by its inhabitants.