Build Brands, Not Products
Shoaib Qureshy discusses how local brands can beat multinationals and delight their customers.
Shoaib Qureshy
Talking Heads 2023
Aurora polls Pakistan’s agency heads.
Calling All Vintage Car Lovers
The Antique Car Show was a success and exhibited over 100 antique cars.
By Shazia Hasan
By Shazia Hasan
Pakistan’s Own Online Antique Car Show
Romano Karim speaks to Shoaib Qureshy about his unique venture into the world of classic cars.
How to Cook Up a Marketing Katakat
Shoaib Qureshy presents his recipe on how to produce results in a period of reduced ad spends.
Promoting Pakistan at Expo 2020 Dubai
In conversation with Shoaib Qureshy, MD, Bulls Eye DDB Group, the organisation behind marketing and PR for the Pakistan Pavilion.
Time to Covid Cleanse Agencies
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
Doing Business in a Post Covid-19 World
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
One brief at a time
Shoaib Qureshy looks back at his 23 years in the industry...
Catching the creative keera
Umair Kazi, Partner, Ishtehari, in profile.
Celebrating 70 years of advertising
A profession in evolution