“In Pakistan, we want to be the number one sauce brand, not just a brand associated with ketchup and mayonnaise”
Syed Zeeshan Haider, CEO, ITT Foods (the company behind Dipitt), speaks to Mamun M. Adil about the brand’s growth since its launch.
Sauces
Dipitt, Like It, Export It.
Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand.