Food For Thought
Why are Eid-ul-Azha ads so lacklustre or restricted in number compared to those aired during Ramzan and Eid-ul-Fitr?
sapphire
No Sponsors – No Champions
In Pakistan, sponsorships are the only avenue to keep any dream
of sporting success alive, writes Anushe Engineer.
A Few of My Favourite Things
Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns.
A Few of my Favourite Things
Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
10 Pros in Top 5 Mode
Top 5ives of 2022.
Covering Up Fashionably
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.