Aurora Magazine

Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies. Published 27 Jan, 2025 03:00pm

Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome. Updated 22 Jan, 2025 05:43pm

Taimur Tajik comments on ads, both short and long, that make the cut. Published 10 May, 2024 11:46am

Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns. Updated 06 Mar, 2024 11:10am

Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’. Published 17 Aug, 2023 10:17am

The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram. Published 10 Jul, 2023 02:31pm

Ghazaal Zuberi on a few of her favourite recent ad campaigns. Published 25 Jun, 2022 11:17am