Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.
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Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
Updated22 Jan, 202505:43pm
Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns.
Updated06 Mar, 202411:10am
The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.
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