The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
Samsung
Campaign Watch
Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns.
Sab Ko Redmi Chahiye?
Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’.
The Impact of Generative AI on Data Analytics
The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.
A Few of My Favourite Things
Ghazaal Zuberi on a few of her favourite recent ad campaigns.