Hamza Jafri, Head of Marketing, Hamdard Laboratories (Waqf) Pakistan, speaks to Uzma Khateeb-Nawaz
about Hamdard Pakistan’s journey since 1948 and the extension of its brand portfolio.
Updated 04 Feb, 2025 05:45pm
Muhammad Ali Khan comments on the brands that continue to flourish despite never advertising.
Updated 18 Jan, 2024 01:50pm
Aurora's ed on the journey of Pakistani brands in 2022.
Published 16 Jan, 2023 11:04am
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Published 14 Jan, 2023 11:13am
The iconic brand targets the young.
Published 08 Oct, 2022 10:48am
Rooh Afza takes a new direction.
Published 21 Jun, 2021 12:41pm
Ramzan ads that grabbed us – and those that put us to sleep.
Updated 03 Jun, 2019 01:23pm
Will Hamdard’s attempt to revamp their legacy with a new vision work?
Updated 19 Sep, 2018 11:47am
A review of The Dawn of Advertising in Pakistan (1947-2017).
Published 19 Jun, 2018 04:09pm
Charting Rooh Afza's brand odyssey.
Updated 21 Mar, 2019 02:49pm
Charting Tibet Snow's brand journey.
Published 14 May, 2018 07:45pm
Interview with Javed Jabbar, Pakistan's most influential ad man.
Published 18 Jan, 2018 08:31am
A profession in evolution
Updated 28 Dec, 2017 11:26am
There is immense potential of native language advertising on social media.
Updated 07 Aug, 2018 09:30am
