Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
rifah qadri
Grit, Purpose and Authenticity
Alifya Sohail profiles Rifah Qadri, Head of Marketing and Communication, Easypaisa.
Ready to Rise
Tyrone Tellis covers the Dragons of Pakistan Awards 2024.
Courageous Clients
Patrick Collister on the three winners of the Caples Awards.
Rifah Qadri Wins Courageous Client Award at the Caples
Easypaisa's Rifah Qadri becomes first Pakistani to win the Courageous Client award for the Audio Nikahnama campaign.