Aurora Magazine

Promoting excellence in advertising

Rhythm of Unity

Revisiting ‘The Rhythm of Unity’

Revisiting ‘The Rhythm of Unity’

A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation. Updated 13 Mar, 2025 10:42am
Stuck Between a Rock and a Hard Place

Stuck Between a Rock and a Hard Place

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty. Updated 12 Jul, 2024 02:44pm
“Naach Meri Jaan, Tujhay Paisa Milay Ga”*

“Naach Meri Jaan, Tujhay Paisa Milay Ga”*

In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions. Updated 22 May, 2023 12:36pm