The Museum Of Marketistan
Umair Kazi looks back at an era.
QMobile
“We are trying to provide every market segment with a good product at a reasonable price”
Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Get ready for 5G
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
Celebrating 70 years of advertising
A profession in evolution
Campaign Watch
A review of the latest advertising campaigns.
Q is for cool
QMobile has made the advertising industry sit up and watch. But it is time for the brand to now define its positioning.