Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
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Khalid Naseem on how to avoid the pitfalls of bad messaging.
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Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
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Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
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A profession in evolution
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A review of the latest advertising campaigns.
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QMobile has made the advertising industry sit up and watch. But it is time for the brand to now define its positioning.
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