Lost and Gained
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
PSL
A Six for Financial Inclusion
Banks should leverage the opportunities cricket sponsorships offer to increase financial inclusion, argues Arafat Mir.
Hitting a Sixer with PSL’s new anthem
Although HBL’s PSL anthem seems to be inspired by Turkish dizis, it may well be termed marketing gold.
Just Saying
Aurora's ed on the journey of Pakistani brands in 2022.
KFC's Changing Business Model
Noor Alam, CMO, KFC Pakistan, speaks about the brand’s progress over the years.
Does PR Need PR?
Why Pakistani companies and brands are still not investing in PR.
Building the ZALMI Brand
Interview with Nausherwan Effandi, Chief Commercial Officer, Peshawar Zalmi.
Fan power
Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.
How not to annoy your audience
Why brands need to create mini duration ads aimed at engaging audiences.
The Top 5 Social Media Memes of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.