Trends - Peshawar Zalmi

Building the ZALMI Brand

Interview with Nausherwan Effandi, Chief Commercial Officer, Peshawar Zalmi. Updated 24 Jun, 2020 03:14pm

A review of some of the recent ad campaigns. Updated 15 Jun, 2019 08:12pm

PSL triumphed against the odds. Updated 28 May, 2019 10:01am

Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing. Updated 30 May, 2018 01:42pm

As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams. Updated 13 Feb, 2017 09:39am

Islamabad United got to keep the cup. However as a whole, the one brand that truly won is Pakistan itself. Updated 25 Feb, 2016 09:19am