Building the ZALMI Brand
Interview with Nausherwan Effandi, Chief Commercial Officer, Peshawar Zalmi.
Peshawar Zalmi
Campaign Watch
A review of some of the recent ad campaigns.
How PSL 2019 trumped war hysteria
PSL triumphed against the odds.
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Swinging to the tune
As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams.
PSL ends and the winner is... Pakistan!
Islamabad United got to keep the cup. However as a whole, the one brand that truly won is Pakistan itself.