Aurora Magazine

Promoting excellence in advertising

PepsiCo Pakistan

Localising the Global Strategy

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Updated 22 Oct, 2024 03:38pm
To Boycott or Not to Boycott?

To Boycott or Not to Boycott?

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments. Updated 28 Aug, 2024 02:00pm
Choosing or Settling for Local?

Choosing or Settling for Local?

The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term? Updated 21 Oct, 2024 12:29pm
Campaign Watch

Campaign Watch

Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns. Updated 17 Oct, 2023 12:02pm
Campaign Watch

Campaign Watch

Mahaa Saeed, ACD, Red Communications (Publicis Groupe), lists her favourite and not-so-favourite recent ad campaigns. Published 19 Aug, 2022 12:05pm
A Hot Crisp

A Hot Crisp

Sadia Kamran on what makes the new 'Flamin' Hot' Lays chips special. Published 31 Dec, 2021 11:21am
The age of adverteching

The age of adverteching

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. Published 04 Jul, 2018 10:54am
Face Appeal

Face Appeal

The evolution of package design in Pakistan. Updated 23 Feb, 2018 09:51am