As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
Updated 22 Oct, 2024 03:38pm
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
Updated 02 Aug, 2024 03:49pm
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Updated 28 Aug, 2024 02:00pm
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Updated 21 Oct, 2024 12:29pm
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Updated 17 Oct, 2023 12:02pm
Mahaa Saeed, ACD, Red Communications (Publicis Groupe), lists her favourite and not-so-favourite recent ad campaigns.
Published 19 Aug, 2022 12:05pm
Pepsi and Foodpanda have collaborated to celebrate this season with exciting new deals for consumers.
Published 31 Dec, 2021 02:19pm
Sadia Kamran on what makes the new 'Flamin' Hot' Lays chips special.
Published 31 Dec, 2021 11:21am
Top product categories, companies and brands on TV and print media in fiscal year 2016-17.
Published 04 Jul, 2018 06:17pm
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Published 04 Jul, 2018 10:54am
Why haven't brands leveraged cricket better to their advantage?
Updated 17 Apr, 2024 06:00pm
Clients are leading both their brands and the profession down the garden path of mediocrity.
Published 20 Apr, 2018 09:40am
A look back at Pakistan's advertising journey.
Updated 21 Mar, 2019 10:09am
The evolution of package design in Pakistan.
Updated 23 Feb, 2018 09:51am
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
Updated 17 Jul, 2018 12:07pm