Applause, Achievements and Advertising Magic
The Effie Awards 2025 honoured the most impactful campaigns of the previous year.
PepsiCo Pakistan
Localising the Global Strategy
As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
A Shining Moment for Pakistani Brands?
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
To Boycott or Not to Boycott?
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Campaign Watch
Mahaa Saeed, ACD, Red Communications (Publicis Groupe), lists her favourite and not-so-favourite recent ad campaigns.
Pepsi, Foodpanda Launch “Pepsi Weekdays”
Pepsi and Foodpanda have collaborated to celebrate this season with exciting new deals for consumers.
A Hot Crisp
Sadia Kamran on what makes the new 'Flamin' Hot' Lays chips special.
Client advertising spend in FY 2016-17
Top product categories, companies and brands on TV and print media in fiscal year 2016-17.
The age of adverteching
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Brand Power in the Pavilion
Why haven't brands leveraged cricket better to their advantage?
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
70 steps forward and several back
A look back at Pakistan's advertising journey.
Face Appeal
The evolution of package design in Pakistan.
"Pepsi was among the first brands to patronise cricket in Pakistan"
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.