Aurora Magazine

Promoting excellence in advertising

Peek Freans

Grounded in Creativity

Grounded in Creativity

Spectrum Communications’ Creative Director, Zohra Yusuf, speaks of advertising in Pakistan, both past and present; of the people that set the trends and the campaigns that broke new ground. Updated 22 Jul, 2025 05:08pm
Memorable Ramzan Ads 2025

Memorable Ramzan Ads 2025

Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan. Updated 28 Mar, 2025 02:13pm
Campaign Watch

Campaign Watch

Hafsa Mehak, Creative Consultant, Symmetry Group, picks her favourite and not-so-favourite recent ad campaigns. Published 21 Oct, 2024 10:44am
The Singularity of the Written Word

The Singularity of the Written Word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Published 15 Jun, 2023 05:01pm
Campaign Watch

Campaign Watch

Some of the best recent ad campaigns. Updated 23 Feb, 2019 10:13am
Peek Freans moves up to cakes

Peek Freans moves up to cakes

EBM ventured into a new snacking category, packaged cupcakes, with the launch of Cake Up. Published 23 May, 2018 10:17am