Grounded in Creativity
Spectrum Communications’ Creative Director, Zohra Yusuf, speaks of advertising in Pakistan, both past and present; of the people that set the trends and the campaigns that broke new ground.
Peek Freans
Memorable Ramzan Ads 2025
Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan.
Campaign Watch
Hafsa Mehak, Creative Consultant, Symmetry Group, picks her favourite and not-so-favourite recent ad campaigns.
The Seedhi Saadhi Khushi of Sooper Soft Bakes
Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign.
The Singularity of the Written Word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
The Obos’ Blueberry Magic
Rio launches ‘Blueberry Magic’ variant featuring the fun-loving Obos.
A Few of my Favourite Things
A review of some of the recent advertising campaigns.
Campaign Watch
Some of the best recent ad campaigns.
OBOs are stealing hearts across Pakistan
A review of Peek Freans’ new campaign
Peek Freans moves up to cakes
EBM ventured into a new snacking category, packaged cupcakes, with the launch of Cake Up.