Requiem for an Industry
Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
PAS
In-Person Effies Are Back
The Effies were held on-ground after two years .
“We are against any kind of measurement”
Qamar Abbas, Executive Director, PAS, speaks about the achievements of PAS and the new challenges facing the industry.
Hits and Misses and Further to Go
In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues...
Don’t Make Assumptions
Patrick Collister recalls his experiences with PAS and of Pakistan.
Exposing Pakistani Advertising to Global Perspectives
PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers.
Pakistan’s impressive Young Lions
Wajiha Arshad and Lynette Rodrigues from HBL represented Pakistan at Cannes Young Lions in June 2019.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
Raising advertising standards
How digital and OOH can take the industry to the next level.
Reinventing the print experience
Interview with Sarmad Ali, MD, Jang Media Group & President, APNS.
Impact of PAS on Pakistan's ad scenario
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
The Limits of Advertising
Interview with Javed Jabbar, Pakistan's most influential ad man.
See you at #MyWarFace
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.