False and misleading claims made by advertising practitioners in Pakistan are jeopardising the industry’s future growth, writes Imtisal Abbasi.
Published 01 Mar, 2024 11:14am
To succeed, young Pakistani creatives need to learn how to go beyond thinking with their head brains only, argues Adnan Syed.
Updated 09 Apr, 2024 11:23am
Interview with Hameed Haroon, CEO, The Dawn Media Group.
Published 28 Apr, 2021 04:55pm
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Updated 29 Apr, 2021 12:12pm
Tariq Ikram (SI) recalls the early days of PAS’s formation.
Published 28 Apr, 2021 12:54pm
Haleema Ahmed and Romaan Naeem from MullenLowe Rauf to represent Pakistan at Young Spikes Digital Competition 2019
Updated 06 Jan, 2020 11:55am
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Published 01 Jul, 2019 09:52am
In conversation with Qamar Abbas, Executive Director of PAS.
Updated 19 Dec, 2018 04:20pm
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
Published 05 Jun, 2018 01:43pm
The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers.
Updated 27 Apr, 2018 04:39pm
PAS and Kinetic join hands to host the AOTC 1.0 digital conference.
Published 06 Apr, 2018 02:03pm
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
Published 31 Jan, 2018 10:54am
PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.
Published 18 Aug, 2017 03:44pm
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
Published 11 Apr, 2017 04:11pm
Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile.
Updated 25 Oct, 2017 10:12am
The PAS has done its job. It is now for the industry to rise to the occasion and produce award winning communication.
Updated 27 May, 2015 11:44am