Aurora: New Vistas at Birth, In Life, and In Farewell
Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
Pakistan Advertisers Society
Celebrating Advertising
How should the Effies evolve?
Applause, Achievements and Advertising Magic
The Effie Awards 2025 honoured the most impactful campaigns of the previous year.
When Ads Speak Louder Than Facts
False and misleading claims made by advertising practitioners in Pakistan are jeopardising the industry’s future growth, writes Imtisal Abbasi.
In Search of Pakistan’s Simorghs
To succeed, young Pakistani creatives need to learn how to go beyond thinking with their head brains only, argues Adnan Syed.
“PAS needs to evolve a multipronged strategy to combat a total collapse of the advertising sector”
Interview with Hameed Haroon, CEO, The Dawn Media Group.
“We need to go where our consumers are going, not where they have been”
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Giving Advertisers Their Own Voice
Tariq Ikram (SI) recalls the early days of PAS’s formation.
MullenLowe Rauf team heads to Spikes Asia 2019
Haleema Ahmed and Romaan Naeem from MullenLowe Rauf to represent Pakistan at Young Spikes Digital Competition 2019
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
The Effies come to Pakistan
In conversation with Qamar Abbas, Executive Director of PAS.
Billboards in the starring role
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
Pakistan’s first digital OOH conference
The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers.
AOTC 1.0 – Signs of Tomorrow
PAS and Kinetic join hands to host the AOTC 1.0 digital conference.
Impact of PAS on Pakistan's ad scenario
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
Brand Building in the Digital Age
PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.
See you at #MyWarFace
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
Off the beaten track
Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile.
Desktop thinking – PAS Awards
The PAS has done its job. It is now for the industry to rise to the occasion and produce award winning communication.