The great outdoors
Why great conversations always take place outdoors.
OOH industry
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
“The entire world is one big event for us”
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
Media advertising spend 2016-17
An overview of TV, Digital, OOH and Radio spend.
Out-of-Home moves to another dimension
Will OOH successfully straddle both the online and offline worlds?
Pakistan’s first digital OOH conference
The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers.
Evolution in Digitising OOH
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Ticket kataao, brand banao
A start-up that specialises in wrap advertising.
Outdoors goes digital
How brands and media agencies can take advantage of the Out of Home digital opportunity.
Eyeballs or oxygen?
To reduce environmental damage, massive urban plantation and a strict billboards installation policy are now imperative.