Campaign Watch
Mahnoor Avais, Junior Consultant – Content Excellence,
Creative, Symmetry Group, picks her favourite and not-so-favourite ad campaigns.
Ogilvy Pakistan
Hits and Misses 2024
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
A Few of My Favourite Things
Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns.
The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Hits and Misses 2023
Seema Jaffer gives her verdict.
From Telecom Expert to Trailblazing Creative Director
Zeenat Chaudhary profiles Hamza Amjad, ED, Creative, Social Media & Performance Management, Ogilvy Pakistan.
Campaign Watch
Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns.
Cadbury Pitches Women’s Cricket
Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers.
The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
"As an industry, we have to understand that we are a bothersome disturbance"
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
A Few of Our Favourite Things
The Aurora Team picks their favourite ads.
The Death of Bull
Asim Naqvi, CEO, Ogilvy Pakistan, on keeping it real and simple.
Remembering Number 2, Clifton
Sarmad Ali, MD, The Jang Group and CEO recalls a special address.
The drums of success
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
A few of my favourite things
A review of some of the recent ad campaigns.
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
Campaign Watch
A review of some of the recent campaigns.
A man of few words
Khalid Naseem, Director Strategy, Firebolt63, in profile.
Setting up a gig-driven agency
Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
A few of my favourite things
A look at some of the best ad campaigns of 2018 so far.
Not Pakistani enough
Did Shan’s new commercial miss the mark?
Ogilvy bags an Effie!
Shan Foods ‘KhaanaWithParosi’ won a Silver at the APAC Effie Awards 2018.
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!