Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Seema Jaffer gives her verdict.
Zeenat Chaudhary profiles Hamza Amjad, ED, Creative, Social Media & Performance Management, Ogilvy Pakistan.
Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns.
Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers.
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
The Aurora Team picks their favourite ads.
Asim Naqvi, CEO, Ogilvy Pakistan, on keeping it real and simple.
Sarmad Ali, MD, The Jang Group and CEO recalls a special address.
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
A review of some of the recent ad campaigns.
On the importance of owning a clear competitive space.
The Effie's marked the start of a new era in Pakistani advertising
A review of some of the recent campaigns.
Khalid Naseem, Director Strategy, Firebolt63, in profile.
Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
A look at some of the best ad campaigns of 2018 so far.
Did Shan’s new commercial miss the mark?
Shan Foods ‘KhaanaWithParosi’ won a Silver at the APAC Effie Awards 2018.
Eight reasons why working in the advertising industry is simply awesome!