Aurora Magazine

“We view economic disruptions as opportunities for local industries to rise to the occasion”

Ali Rashid Khan, Director Marketing and Wajahat Eijaz, Head of Brands, National Foods, speak to Uzma Khateeb-Nawaz about the growth of their company and the challenges the current economic climate poses. Updated 29 Aug, 2024 03:49pm

Campaign Watch

Mehreen Arjumand Almas, Director Strategic Planning, Golden Circle, picks her favourite and not-so-favourite recent ad campaigns. Published 10 May, 2024 02:31pm

Wanting It All in a Single Food Package

Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala. Published 23 Aug, 2023 11:51am

Brand Baja!

Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live. Published 23 Jun, 2023 12:58pm

National Flies New Colours

Why National Foods redesigned their recipe mix boxes after 13 years. Published 15 Aug, 2022 10:33am

“We are a specialist content company that focuses on and specialises in branded entertainment”

Rashna Abdi on what led her to establish Vitamin C after leaving IAL Saatchi & Saatchi where she headed the creative department. Updated 18 May, 2022 03:33pm

Soft-Spoken and Brimming With Life: Waqar Hasan (1932-2020)

"He was full of life, fantastic company and a lovable man who has left behind fond, everlasting memories." Updated 24 Jun, 2020 03:14pm

Campaign Watch

A review of some of the recent campaigns. Published 20 Apr, 2019 10:21am

Five ads that resonated with consumers

The creative consultant picks five best ads. Published 27 Jul, 2018 05:57pm

The SME opportunity in a connected world

Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets. Published 14 Feb, 2018 09:41am

The best and most 'meh' recent campaigns

The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads. Updated 08 Dec, 2016 03:55pm

Sauces and spices and all that’s nice

The sauces and spices category in Pakistan is ripe with possibilities. Updated 17 Jun, 2015 01:41pm

Recipes for success

To succeed, masala brands in Pakistan need to understand their category better. Updated 16 Jun, 2015 05:12pm

Spicing it up – Exploring Pakistan's spice industry

Pakistan's spice category has enormous growth potential, but needs to overcome various barriers to realise its promise. Updated 09 Jun, 2015 10:53am

Masters of the kitchen

Chef Mehboob Khan and Chef Zakir Qureshi in profile. Updated 03 Aug, 2018 04:07pm