Creating the Climate for Change
In an era where 'change' is a buzzword often thrown around in boardrooms and press releases, Tyrone Tellis explores what it truly takes to bring about meaningful transformation.
MullenLowe Rauf
A Few of My Favourite Things
Khushbakht Janjua, ECD, MullenLowe Rauf, Lahore, lists her favourite ad campaigns.
Agency Profiles 2023-24
From Aurora's Annual Fact File FY 2023-24.
A Few of My Favourite Things
Zehra Zaidi, Group Executive Creative Director, Ogilvy Pakistan, lists her favourite ad campaigns.
The Colours of Nostalgia
How Dulux is stirring sentiments with their recent 'Karay Khushiyon Ki Hifazat’ campaign.
The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
The People’s Person We All Love to Talk to
Zeenat Chaudhary profiles Syed Jawaid Iqbal, President and CEO, Corporate and Marketing Communications (CMC).
Campaign Watch
A review of the latest advertising campaigns.
“Although creating a visually stellar TVC has its own charm, storytelling gives you a real high.”
In conversation with TVC director Umair Nasir Ali.
Dalda: the essence of motherhood
Charting Dalda's brand odyssey.
And the PAS award goes to...
The winners of the PAS Awards 2018.
The BB boom
Is the hype surrounding BB creams is well-deserved?
Campaign Watch
A review of the latest campaigns that centred around celebrating the love for Pakistan.
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
The Millenial pitch
How to pitch your agency to a Millennial.
Lowe rebrands
Interview with Amber Rauf, Director Strategic Planning & Corporate Communications, MullenLowe Rauf.