The Colours of Nostalgia
How Dulux is stirring sentiments with their recent 'Karay Khushiyon Ki Hifazat’ campaign.
MullenLowe Rauf
The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
The People’s Person We All Love to Talk to
Zeenat Chaudhary profiles Syed Jawaid Iqbal, President and CEO, Corporate and Marketing Communications (CMC).
Campaign Watch
A review of the latest advertising campaigns.
“Although creating a visually stellar TVC has its own charm, storytelling gives you a real high.”
In conversation with TVC director Umair Nasir Ali.
Dalda: the essence of motherhood
Charting Dalda's brand odyssey.
And the PAS award goes to...
The winners of the PAS Awards 2018.
The BB boom
Is the hype surrounding BB creams is well-deserved?
Campaign Watch
A review of the latest campaigns that centred around celebrating the love for Pakistan.
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
The Millenial pitch
How to pitch your agency to a Millennial.
Lowe rebrands
Interview with Amber Rauf, Director Strategic Planning & Corporate Communications, MullenLowe Rauf.