Too Much Vanilla and Not Enough Shine
Banks need to significantly differentiate their Roshan Digital Account offering, argues Muhammad Ali Khan.
Muhammad Ali Khan
The Campus-Agency Project
A fictitious account of how to bridge the gap between the advertising industry and academia.
So You’re in Marketing?
What it takes to be a marketer in today’s evolved marketing landscape.
The Professor & One
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
The Strategic Thinker
Anusha Zahid profiles Muhammad Ali Khan, Associate Director, Creative and Strategy, Spectrum VMLY&R.
Life and Death
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Fragile Masculinity
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Catching The Virus
How branded content can achieve virality.
Working Under the Microscope
The negative impact of micromanagement on creative agencies.
The Great Balancing Act
How you can achieve the perfect balance in the data versus creativity debate.
Fly Before You Tweet!
Muhammad Ali Khan on how to make your brand matter.
Don’t Just #WFH, Grow from Home
Making the #WFH ordeal manageable.
Experiencing the global advertising landscape
A ‘Young Spike’ recounts his experiences at Spikes Asia 2018.