Grounded in Creativity
Spectrum Communications’ Creative Director, Zohra Yusuf, speaks of advertising in Pakistan, both past and present; of the people that set the trends and the campaigns that broke new ground.
Morven Gold
Revisiting ‘The Rhythm of Unity’
A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
“Naach Meri Jaan, Tujhay Paisa Milay Ga”*
In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions.
14 Memorable Patriotic Ads
Taniya Hasan recalls her favourite patriotic ads from yesteryear.
Taboo or not taboo?
The challenges of advertising taboo products in Pakistan.
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
Going up in smoke!
The reflection on the lost splendour of cigarette advertising.
70 steps forward and several back
A look back at Pakistan's advertising journey.
From the box to the mobile
A transformational journey that remains work in progress.
Face Appeal
The evolution of package design in Pakistan.