Aurora Magazine

In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions. Updated 22 May, 2023 12:36pm

Taniya Hasan recalls her favourite patriotic ads from yesteryear. Updated 13 Aug, 2020 10:58pm

The challenges of advertising taboo products in Pakistan. Published 06 Jul, 2018 01:22pm

Why not embrace Pakistan's cultural narratives to ensure that your brand stands out. Published 24 Apr, 2018 07:13pm

The reflection on the lost splendour of cigarette advertising. Updated 17 Apr, 2018 11:16am

A look back at Pakistan's advertising journey. Updated 21 Mar, 2019 10:09am

A transformational journey that remains work in progress. Published 22 Jan, 2018 09:33am

The evolution of package design in Pakistan. Updated 23 Feb, 2018 09:51am