“What sets JazzCash apart is our ability to rapidly launch products and scale them. We don’t just serve the tech-savvy elite”
Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.
Mobilink
“We are not a tick mark agency”
Faraz Maqsood Hamidi speaks of his love of advertising and what makes The D’Hamidi Partnership different.
A Woman’s Right To Inherit
Tabinda Hussain covers Mobilink Microfinance Bank's latest campaign, 'The Invisible Heirs.'
PTCL Acquires Telenor
What’s next for Pakistan’s telecom sector?
Lost and Gained
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
A Farewell to Brand Love
Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
From Master Brand Builders to Lame Duck Providers?
Pakistan’s telecom sector is heading for a nosedive unless they and the government address pricing and policy issues.
Deploying the Power of Fintech
A day in the life of Ghazanfar Azzam, President and CEO, Mobilink Microfinance Bank.
“If I walk tall, it is because the team walks with me”
Interview with Ruby Haider, Chairman & CEO IAL Saatchi & Saatchi.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
The Indigo Man
Shaan Shahid, the actor, film director, host and model, in profile.