Aurora Magazine

Promoting excellence in advertising

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Electric Avenue

Electric Avenue

Faraz Maqsood Hamidi on Karachi's quiet shift to electric transport. Published 01 Aug, 2025 11:03am
Heart Over Horsepower

Heart Over Horsepower

Car advertising in Pakistan needs to take a U-turn, argues Sami Qahar. Published 30 Jul, 2025 01:45pm
Will Pakistan’s New EV Policy Work?

Will Pakistan’s New EV Policy Work?

Pakistan’s 2019 EV policy failed to achieve its purpose. Mazhar Mohsin Chinoy assesses whether the new 2025 NEV policy will fare any better. Published 28 Jul, 2025 04:04pm